1. Navigation & Interface Website Designs Electronic Writing & Publishing Dr. Bowie

2. Type 1: Long list of links Name descriptive: site design (especially homepage) is a long list of text links Design outdated, but common before 2000

3. Type 2: Simple rectangle Rectangular shape, designed to fit in browser window (no scrolling) with 1-2 graphics and categorical links Common today May be similar to other types

4. Type 3: Short L Similar to short rectangle in shape, but often larger Has clear header bar & left menu bar that are one piece or related Common late 1990’s to early 2000’s, being replaced by “Long L” type

5. Type 4: Long L (or high density) Has header and left menu bar of “Short L” May have links in header area Has high density of images, links, and info Common since 1997, but often becomes more dense over time

6. Type 5: Portal type Horseshoe or inverted U style Has “Long L” plus a right link menu Explosive growth in early 2000’s, becoming more and more popular

7. Type 6: The Blog Normally an two or three column layout with 1-2 narrow columns for navigation and one wider content column Includes a larger header region Common since the “birth” of blogs for blogs, but more recently is being used for a variety of “non- blog” sites

8. Other types Lots of other types exist, but most sites lean towards these most common types Example: http://www.tiffany.co m/ http://www.tiffany.co m/

9. Designing your Structure Make all links obvious Utilize the “rhetoric of departure” and “rhetoric of arrival” –rhetoric of departure: let people know where they are going by crafting links with clear destinations –rhetoric of arrival: let people know where they have arrived with site design Compose clear and brief links and menu items Reveal the site structure with your design (map-like) Provide “clear, brief, and highly conspicuous orientation information” on the main page (Farkas & Farkas 350) Include basic orientation information including links to main page on all pages Use a consistent interface design Make each page clear in the site structure Organize information by common patterns (alphabetical, numerical, chronological, see Jeney 44)

10. Consider Navigation Methods Website navigation methods: how people find their way around the site –Landmark: route-based strategy that relies of geographic features draws on the use of consistent navigational links, use of in-text links, use of “breadcrumbs” navigation structure –Global: mental map-based strategy that includes cardinal directions and distance measures includes the use of browser controls like “go” and “history,” use of the search engine on the website, use of a site map, use of browser “find” command, and the use of the URL address bar to type in URLs

11. Think about what types will work for you! Have Fun Source for slides 2-5 : Rayn et al. “The Evaluation of US State government homepages..” IJHCS. Also used Farkas & Farkas “Guidelines for Designing Web Navigation” TC and Jeney textbook chapter 3