1. © 2007 Les Mills International Limited ONLINE DEVELOPMENT LESMILLS.COM

2. © 2007 Les Mills International Limited ONLINE OPPORTUNITY THE ONLINE SPACE PRESENTS A UNIQUE OPPORTUNITY FOR RAPID BRAND DEVELOPMENT  GLOBAL REACH  24/7/365  MULTILINGUAL  ONE BILLION PEOPLE ONLINE © 2007 Les Mills International Limited

3. MISSION TO BE A TOP 5 HEALTH AND FITNESS BRAND WITHIN REACH OF ALL  To fulfill our mission we must have an online presence which supports the Les Mills’ brand as being a world-leading global fitness brand.  In this truly global environment, Les Mills must have a website that will traverse geographical, language, time-zone and technological boundaries.  We must provide a comprehensive website that allows for multiple user groups, provides accurate, customised content and allows for geographically disparate communities.  We must join the likes of NIKE, ASICS and REEBOK in the online world.

4. © 2007 Les Mills International Limited LESMILLS.COM GOES OFF IN FEBRUARY 2007, LES MILLS RELAUNCHED ITS WEBSITE. IN ITS FIRST MONTH ONLINE THE WEBSITE HAS HAD UNPRECEDENTED LEVELS OF TRAFFIC  OVER 3,000,000 PAGE VIEWS (Approx Monthly Average/2006: 492,741)  OVER 350,000 VISITS (Approx Monthly Average/2006: 116,818)  OVER 180,000 UNIQUE VISITORS (Approx Monthly Average/2006: 55,935)  OVER 6,800 COMMUNITY PROFILES (Not applicable in 2006) *Statistics for the period 20/2/07 to 20/3/07

5. © 2007 Les Mills International Limited LESMILLS.COM CONTENT PARTICIP ANTS  INTERACTIVE PROGRAM CONTENT  CLASS LOCATOR  LEARN THE MOVES  VOTE FOR A SONG  PROFILES  FORUMS  KIA KAHA BLOG

6. © 2007 Les Mills International Limited LESMILLS.COM CONTENT INSTRUC TORS  EDUCATION ARCHIVES  EMPLOYMENT TOOL  RECIPE AND FOOD VALUE DATABASE  PROFILES  FORUMS  DOWNLOADABLE WALLPAPERS  BE LOUD AND HEARD

7. © 2007 Les Mills International Limited LESMILLS.COM CONTENT CLUBS  ECLUB  GROUP FITNESS MANAGEMENT  GROUP FIT P.R.O.F.I.T.  EMPLOYMENT TOOL  GFM FORUM  TIMETABLE CREATOR  CLUB PROFILE

8. © 2007 Les Mills International Limited  Les Mills is creating an online global brand space which will service participants, instructors, clubs, trainers and agents.  Les Mills agents are invited to use a mirrored versions of the Les Mills global website, leveraging off the substantial investment LMI is making in content and functionality.  Les Mills can provide flexible functionality for you to manage your own version of the Les Mills’ website on an ongoing basis, with resources and content specific to your region.  Les Mills has engaged online experts to assist us in ensuring we have a ‘world class’ website design with easy-to-use navigation. As a member of the Les Mills’ online group you would receive the benefit of this expertise. AGENTS BENEFITS TO YOU?

9. © 2007 Les Mills International Limited 2007 & BEYOND  WE ARE COMMITTED TO INVESTING IN THE DEVELOPMENT AND GROWTH OF LES MILLS AS AN ONLINE BRAND  WE BELIEVE THAT ONLINE IS OUR COLLECTIVE FUTURE  WE ARE COMMITTED TO EXPANDING THE LES MILLS EXPERIENCE FOR ALL THROUGH A DYNAMIC, INTERACTIVE WEBSITE A COMMITMENT TO ONLINE

10. © 2007 Les Mills International Limited  ONLINE STORE  EXPANSION OF ONLINE COMMUNITY  POD CASTS/DOWNLOADS  ENHANCED ONLINE EDUCATION  VIDEO BLOGS/ONLINE VIDEO SEMINARS  LEAD GENERATION TOOLS 2007 & BEYOND INITIATIVES BEING SCOPED FOR 2007

11. © 2007 Les Mills International Limited  ENHANCED TIMETABLE CREATOR  MARKETING RESOURCE CREATION DEVICE  EXPORTABLE CONTENT TO CLUB WEBSITES  AGENT STATISTICAL REPORTING TOOLS  ONLINE ADVERTISING - AD WORDS 2007 & BEYOND (CONTINUED) INITIATIVES BEING SCOPED FOR 2007

12. © 2007 Les Mills International Limited 2007 & BEYOND ONLINE EDUCATION DEVELOPMENTS - BODYVIVE USA TRIAL  Post initial training, pre assessment  A partnership with ACE to provide content (including CECs)  An interactive online learning tool – provided via Agents’ websites  Interactive assessment  Referral point for education  Automatic CEC allocation  Approximately three hours of online learning  Instructors pay for education and qualifications at reduced market rates

13. © 2007 Les Mills International Limited