1. Chapter 8 Magazines

2. The Beginning Britain 18 th century London For elite with literate and satirical writing mainly about the government Colonies –Andrew Bradford American Magazine or a Monthly View of the Political State of the British Colonies 1741/3 issues –Franklin 3 days later with General Magazine, and Historical Chronicle, for All the British Plantations 6 issues

3. 1800s 1821 Saturday Evening Post published weekly until 1969; still published today; introduced Norman Rockwell (covers); general interest later moves publishing to the public stage By 1850, there are 600 magazines of general interest in the US Harper’s/Ladies Home Journal/McCall’s

4. 1800s Muckrakers journalists who sought out and exposed corruption; considered a negative title by the public but journalists were proud to be called this Move into 1900s and World War I Magazines help influence US to join the war by reprinting articles from Europe about the war

5. Post World War I Country begins to change Women’s Suffrage Prohibition Changes in lifestyles and family structure Leads us into Specialized Stage The general interest magazines fade slowly over the 20 th century

6. Types of Magazines FamilyEthnic ComputerSoap Opera EroticaSub cultural SportsCustom Men’s Women’s Youth

7. Advertising Advertising fuels growth of specialized magazines More effective target audience A rifle shot to particular groups Can now get this with specialized TV but at the time during middle of century this was only way to reach such a specific segment of the population

8. Conglomerates As with books, newspapers, and all other media, magazines become parts of media conglomerates Time Warner to name one Hugh circulation and specialized regional and city versions

9. Russia Becomes gold mine for publishing/magazine industry Many US magazines start Russian versions Playboy/Good Housekeeping

10. Future? On-line e-magazines interactive