1. Online Bachelor of Business Admin Program

2. Mission: “ To create a learning environment where achieving a higher degree of education is just a click away.”

3. Product Objectives  To increase Capilano University’s status as a post secondary institution in B.C.  To incorporate the best quality of technology available that makes the teaching process as effective and efficient as possible.  To attract 100 students in our first term  To cover all the first year expenses of establishing the online BBA program.

4. Product Objectives  To create a learning environment that sufficiently prepares our students to succeed in their future business careers.  To be able to offer a more interactive learning environment compared to other online BBA programs offered by other institutes.  To expand to other provinces of Canada and increase market share after three years.

5. Target Market  Generation Y (15-35 years of age)  Addresses two subgroups: 1) Students who are in high school or post secondary 2) Young adults who work and/or have children

6. Their wants and needs: Target Market Our target market wants to pursue further education They want to adequately prepare themselves for a better future They need a program that is : Flexible Innovative Affordable Convenient

7. SWOT Analysis  Capilano U is an established institution  An online program will eliminate geographic boundaries  Can take advantage of new forms of technology to help our students  Eliminates need to recruit new teachers  Other schools considering similar new programs  Computers can crash, server failure may throw off student’s schedules  Students may prefer the social aspect of attending school Strengths/OpportunitesWeaknesses/Threats

8. Product  Will be available 24/7  An easy to use program that is downloaded from the Capilano website.  Students will simply click for course content and instruction on the courses they wish to take  Will offer related course suggestions

9. Product Technology  The program will use various means of technology including:  E-books  Video conferencing  Online Forums

10. No Tests,Just Communication!  This product will still teach the communication skills you gain by attending normal classes.  It is a program that will successfully blend the business world and academics through the concentration of team work.

11. Pricing Strategies: Pricing factors considered: 1)Competitors’ prices for similar programs 2)Cost 3)Consumers’ taste and income 4)Elasticity 5)Availability of substitutes Suns company

12. Pricing objectives: 1 ) Offering high-quality service, while keeping the prices below competitors’ 2) To cover all costs 3) To make profit Suns company

13. Quarterly Revenue Projections: Suns company fall semesterSpring semester Summer semester Number of additional registered students 10015050 Average tuition$1,200 Total revenue$120,000$180,000$60,000

14. Promotion: 1) Public Transit (sky trains, buses and sea bus terminals) 2) Newspapers (24 Hours, Vancouver Sun, The Province) 3) Facebook Advertisement 4) Online Forum 5) High school interaction Suns company

15. Evaluation and Control  In order to ensure our program is running smoothly, we will follow two procedures 1) Monthly financial reports 2) Student follow-up (surveys)

16. In Conclusion  Target Generation Y as our target market  Introduce a product that is flexible, innovative, affordable, convenient  Attract 300 total students by the 2012 Summer Term  Use various methods of promotion to reach all members of our target group