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Published byClementine Montgomery Modified over 9 years ago
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Advertising With
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About The Beachcomber – Mission Statement: The Beachcomber is a newspaper written by the Journalism students at Miami Beach Senior High School to inform, advise, and entertain the school community. – Established in 1926 – Distributes 5,000 full-color copies of 4-6 issues
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Why The Beachcomber is a Perfect Fit for Your Advertising Needs -68% of students spend more than $20 on discretionary purchases weekly. -89% exercise. -46% are interested in working out at a gym. -81% have never heard of your gym.
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Beachcomber Readers’ Interests
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Where can you find Beachcomber readers?
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3.2 miles, or about 9 minutes by car 33141 Training Zone
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2.7 miles, or about 7 minutes by car Training Zone Miami Beach Senior High School
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Your Competition -56% of students have heard of Crunch Gym. -19% have heard of the Training Zone
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From a Beachcomber Reader “I am always looking to The Beachcomber for advice on what to buy. If the newspaper advertised a gym, I would definitely try it out.” -Mark Zavala, sophomore
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From a Beachcomber Reader “If there was a coupon for a gym in The Beachcomber, my friends and I would definitely use it.” -Gabriela Gerinska, freshman
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Benefits of Advertising With The Beachcomber -72% of students bring other people to exercise with them. -62% bring 2 or more people to exercise with them. -21% share The Beachcomber with others after reading. -81% are more likely to buy something if one or more of their friends recommend it.
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Benefits Continued -74% of students learn about businesses through advertising or coupons. -92% plan to stay in South Florida for the next year. -45% of students would be interested in going to a gym if there was a coupon for it in The Beachcomber.
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A Previous Successful Ad Campaign From left to right: Front of insert, 1/8-page ad, back of insert
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A Word From Blissberry “Thank you Beachcomber! Advertising in your newspaper has brought Blissberry great customers. Thanks for the exposure.” -Kim Pham, Blissberry owner
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How will your ad look?
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Advertise with The Beachcomber for 2009-2010 Rates: 1/8 Page (4” x 5”): _____ x $45 = $_____ 1/4 Page (5” x 8”) _____ x $90 = $_____ 1/2 Page (8” x 11”): _____ x $150 = $_____ Flyer Insert (8.5” x 11”): _____ x $200 = $_____ Full Page (10” x 16”): _____ x $300 = $_____ All advertisements must be prepaid one week before publication. Prepay for 4 issues and receive a 10% discount. Email all artwork to: PAWLY50G@YAHOO.COM No graphics? We will design your ad for a 25% surcharge. Insert a coupon in The Beachcomber for just $200 an issue!
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To contact us: -Call: 305-532- 4515 and ask for Andy Weiss -E-mail: aweiss@dadeschools.net
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Thank you for your time!
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