1. Disney’s Animal Kingdom
New Attraction: Chillin’ With Chinchillas!

2. What is it?
A carefully crafted habitat devoted to chinchillas and their special needs.
Both species of chinchillas: Short-tailed and long-tailed chinchillas will be presented!
Attendees will be able to pet, feed, and play with the mammals; they will also learn about the habitats of the mammal and its history, geographics and such.

3. Target Market
Demographics: Not gender specific; families, children 8 and up
Psychographics: Animal lovers; Rodent Lovers; people interested in the animal lifestyle of Australia
Geographics: People, mostly, around the world but most likely not from Australia
Behavior: Full year passes for families to see the chinchillas!!

4. Endorsements!!! Two Words!!: ELLEN DEGENERES
She is a well known animal lover who has her own television show!
Chinchillas are not a well known mammal next to kangaroos and such. She, on her show, can introduce her new animal love, the chinchilla.
Because of her show, and the large amount of ratings it gets, it is perfect as a way to endorse “Chillin’ With Chinchillas!”

5. Merchandising Materials
Small vials of pumice $15
Grow your own conifer $10
Stuffed Chinchillas $8

6. Promotional Items
1. Ellen DeGeneres Show: For the Grand Opening she will mention her actions with the Chillin with Chinchillas foundation and how she is going to make an appearance and the first 15 in attendance get free tickets to her show; following after she will mention, “Go visit the Chinchilla show at Disney World!”

7. Promotional Items
2. “Chillin’ With Chinchillas” will follow after every Disney world commercial. For the Grand Opening it will give short snapshots of what is available at the event

8. The Grand Opening!!! Date: April 11 2014 Event title: G’Day Chillies!
Admission Price: Included in entrance fee of the park!!
Ellen DeGeneres will be present!
First 15 get free tickets to her show!
When opened, attendees will be able to walk through the habitat and interact with the Chinchillas

9. Location
Chillin’ With Chinchillas will follow after Outfitters AK Tree of Life, Lemur, and Meerkat