1. Citizen-Centric Social Innovation Platforms Enabled by the Internet 2 nd FIA Research Roadmapping workshop Nuria de Lama Brussels, 25 th June 2012

2. SMART CITIES WG ES.INTERNET  Born October 2011  Holistic view of Smart Cities  DB Spanish Smart Cities  Members: Citizens Academia Public Administration Companies

3. SPANISH SMART CITIES  14 cities identified as Smart Cities Definition of Smart Cities based on 2 pillars:  Citizens- final beneficiaries  Intensive use of ICT  Two convictions:  Technologies can improve the citizens’ quality of life  Citizens must be aware of it!!!!

4. DESTINATION HUB Future internet Smart Cities Smart Tourism DESTINATION HUB BASIS NEW PARADIGM NEW SECTOR TREND

5. TOURISM AS A NEW CHALLENGE Economic and business interests tourism represents nowadays 5% of the European GDP provides 6% of employment with more than 2 million companies in Europe Societal interests due to the fact that any action on tourist destinations will affect directly both citizens living in this area AND tourists visiting it Technical challenges since tourism is a complex, geographically bounded and culturally diverse sector in which future internet technologies have an obvious stakeholder and can be spread along all the value chain

6. Platja de Palma Destination

7. AXIS Comprehensive revalorization of the urban system Innovative and leader tourist positioning (business) Improvement of life conditions for residents and workers (user-centric) Cutback of the local and global ecological charge Adjustment to the climate change A digital space for everybody Towards a new governance for the change

8. CITIZENS’ INVOLVEMENT- SOCIAL INNOVATION Territorial and sectorial meetings Media Agreements Communication Social Networks

9. CITIZENS’ INVOLVEMENT- SOCIAL INNOVATION UPV- LabHuman. Neuromarketing techniques SC know what citizens want SC develop products/services for citizens SC achieve (measure & improve) citizen satisfaction Citizen participation FI based technologies Smarter City

10. DESTINATION HUB Holistic Concept City as a Whole Citizen Involvement and Participation Sum up (energy + transport + health + security + …) System of Systems: common platform cloud based Key success factor

11. Smart Destinations: Addressing European Mobility and Multiculturalism through the FI On the one hand, the growing trend of a healthier and wealthier ageing population with plenty of free time to travel demand new services focused on providing easily accessible and natural interactions in non usual environments On the other hand, the integration of temporal labor travelers of different statuses, cultures and ethnicities must also be taken into account when rethinking the Future Internet and all its potential travel and tourism applications. A new way to create, promote and consume services should be considered as part of the concept of online human centric services, including challenges of short-time visitors.

12. FROM SMART CITIES TO SMART DESTINATIONS Future Internet services, fully inclusive and accessible by non-usual residents (i.e. travelers) anytime anywhere Multicultural integration for visitors in non familiar destinations Overcoming geographical barriers to mobility and achievement of particular tourism related purposes

13. www. prodigyconsultores.com THANK YOU VERY MUCH!!! dordonyez@prodigyconsultores.com Dolores Ordóñez: Prodigy Consultores Carlos Lamsfus: CICTOURGUNE Irene López de Vallejo: Tekniker Nuria de Lama: Atos