1. University of Hull 27 th April 2007

2. Tom Stafford, Department of Psychology, University of Sheffield

3. NO!

5. Why? speculation, not science they could be true how can we prove they are true?

6. How: measurement prediction comparison

7. Getting noticed

14. Finding game

18. measurement prediction comparison

19. number of distractors time to find x x xx

22. number of distractors time to find x x xx

23. Think of a vegetable What is 1+15? What is 10 + 6? What is 5 + 11? What is 8 + 8?

24. Pick a vegetable: Aubergine Broccoli Carrot Green bean Lettuce Marrow Onion Parsnip Rhubarb Onion Spinach Tomato

25. TABLE

26. CHAIR

27. SWING

28. BLUE

29. GREEN

30. How to you make noticing something automatic? Repetition

31. How do adverts work? Information? Persuasion? Repetition?

33. Who would like £300?

34. Who has bought something in the last week?