1. Metrics: Making Your Product Count Agile Austin - Product SIG February 24, 2015

2. Sponsored by:

3. Introducing Your Speakers

4. Wes Kay Agile Coach | Lean Product Owner (Macmillan New Ventures, Dell, Humanity, ShiftPlanning, and TeacherGraph) Dan Corbin API Product Manager, Context.IO (a Return Path company)

5. Metric Basics

6. What are Metrics, and why do we use them?

7. What is a Key Performance Indicator (KPI)?

8. What Are Vanity Metrics?

9. “Vanity metrics are dangerous.”

10. Vanity Metrics = Metrics w/o Actionable Meaning

11. Actionable Metrics

12. Challenge Your Assumptions (In)validate Those Assumptions Measure What Matters

13. Actionable Metrics: Macro vs. Micro

14. Macro Metrics Baselining, Learning, and KPI’s

16. Like Against Like

18. Micro Metrics Optimization and Troubleshooting

19. Hill Climbing

21. Questions? Thoughts?

22. Communicating KPIs

23. Your Metrics Will Change

24. What metrics should you track?

26. “Not sure what the numbers mean? Get the customers on the phone and ask them.” -Eric Ries

27. Recommended Reading

28. Recommended Sites and Blogs PracticeTrumpsTheory.com LeanStartupCircle.comSVProduct.com

29. More questions? How do you utilize metrics? Thank you for joining us

30. Contact Us dan.corbin [at] gmail.com me [at] weskay.com

31. Tools and Resources Optimize.lyGoogle Analytics

32. Tools and Resources KISSmetricsCrazy Egg

33. Tools and Resources Geckoboard Moz