1. Why We Sometimes Buy Lame Things that Look Cool on TV Ms. Tuohy

2. Advertising Appeals Ploys used by companies to try and make consumers buy their product Tie the product to a good feeling

3. List of Appeals Image Bandwagon Testimonial Plain folks Name calling Fun Romance

4. Image Buying this product will improve your image The people in the ad are “cool” because they use this product

5. Image Commercial http://www.youtube.com/watch?v=ZsCA43EC e4Y http://www.youtube.com/watch?v=ZsCA43EC e4Y

6. Bandwagon Everyone uses this product, you should too Similar to image, but not just “cool” people May say it or simply show it

7. Bandwagon Commercial http://www.youtube.com/watch?v=N- zG4P2wehE&feature=PlayList&p=4CC0F6415C D51AC4&playnext_from=PL&playnext=1&inde x=1 http://www.youtube.com/watch?v=N- zG4P2wehE&feature=PlayList&p=4CC0F6415C D51AC4&playnext_from=PL&playnext=1&inde x=1

8. Testimonial This celebrity/famous person likes this product, so should you Endorsements

9. Testimonial Commercial http://www.youtube.com/watch?v=HqL9MjPn xBA http://www.youtube.com/watch?v=HqL9MjPn xBA

10. Plain Folks These people are normal just like you and they use this product The opposite of testimonial

11. Plain Folks Commercial http://www.youtube.com/watch?v=vYEXzx- TINc&feature=related http://www.youtube.com/watch?v=vYEXzx- TINc&feature=related

12. Name calling Our product is better then the one our competitor makes May skew numbers

13. Name Calling Commercial http://www.youtube.com/watch?v=U4deRX- V5DM http://www.youtube.com/watch?v=U4deRX- V5DM

14. Fun This product will make you have more fun Commercials for toys

15. Fun Commercial http://www.youtube.com/watch?v=BDd2xiZW UvE http://www.youtube.com/watch?v=BDd2xiZW UvE

16. Romance This product will make someone love you more Popular for teenagers and young adults

17. Romance Commercial http://www.youtube.com/watch?v=FgfzdgWg EZ4 http://www.youtube.com/watch?v=FgfzdgWg EZ4

18. Why is this important? Knowing the appeals helps identification May help you see through to the actual product May help understand why some products are so much more expensive then products from competitors

19. Activity Form groups of 2 or 3, each one will get an appeal You will have a few minutes to come up with a commercial that will fit the appeal. After presenting the commercial, you must also talk about why you chose that product and how it connects to the appeal Ex. The Fun appeal may choose a kid’s toy because it will convince the kid that the toy will help them have more fun during playtime.

20. Homework Find a commercial with one of these appeals Write a one page paper – Describe the commercial – Talk about the appeal – Discuss why that appeal was used