1. CUSTOMER RELATIONSHIP MANAGEMENT Liberty Tax Service Company

2. Introduction For an company to perform well, there must be well coordinate systems that control the flow of activities smoothly with minimal challenges. Marketing can be more operational once the organization allows the marketing manager to discharge his duties and responsibilities Thus, helping organization to attain its goals and customer satisfaction.

3. Con’t… In the Liberty Tax Services Company, the manager has to perform some duties diligently in the areas in which the services are being offered. This will ensure the relationship between the customer and organisation is: i) bonded and ii) services are delivered according to the customers wishes. Thus, the company will remain competitive while carrying out its services.

4. Roles and Responsibility of company Adhering to responsibilities and roles of the company, the manager will be in position to fulfil the objective of satisfying the customer’s desires and demand. Some the roles in which the manager has to discharge includes; i) improvement of customers issues and ii) eliminating challenges facing them.

5. Con’t… iii) Communicate like a human-being iv) Learn about your customer v) Stay in regular contact with customers vi) Live for customer complaints vii) Build trust with customers viii) Practice inbound marketing

6. Con’t…. These are the issues that customers of the Liberty Tax Services Company may encounter while seeking to be served by the company. As marketing manager his role is to ensure that all the customers receives quality service that will make them always satisfied. Therefore, as a manager, my role will be to check issues that make customers dissatisfied. Thus, enabling establishment of ways to curb the challenges.

7. Business environment. There is a lot of dynamics which are experienced in business environment that has made this field more competitive field. This requires a lot of market research to be done. As this dynamics are being felt the customer’s needs and desires will raise up which require to be satisfied.

8. Con’t.. As a marketing manager of the Liberty Company, my role is to ensure that the services being offered are always of quality. To maintain the status quo of high-quality service delivery to the customers, there must be a continuous market research to determine the best ways in which services can be delivered to the customers. E.g.

9. con’t… i) Giving undivided attention ii) prioritize face time – thinking of varieties of ways to communicate with customers iii) consider the need of extra consideration. where people connect in various way: online or through a mobile.

10. con’t…. So by researching the best ways of services delivery will automatically make the company remain top in the provision of services and reduce dissatisfaction of the customers. Thus, the Liberty Tax Service Delivery Company will have now created a good relationship with its customers hence meeting its objectives.

11. Customer survey The marketing manager in the Liberty tax services has to carry out the customer survey. This is whereby the manager will collect the information from the customer’s database. Thus the manager will be in a position to analyze and evaluate the date to establish what causes the customers to be satisfied and dissatisfied. Therefore, it will be the role of the manager to devise some ways of eliminating the dissatisfying factors

12. conclusion Customers being the principal actors in the Liberty Tax Services Company, their services must be delivered at the required time to ensure that they are satisfied with the services being given by the company. Managers role is ensuring that the customers receive the services correctly, more so marketing is critical role factors in managing the customer’s journey

13. Con’t.. This is because, in transportation services, activities are done in an organized manner to give a good flow of the services. For customers to be satisfied, the company management has to stand in to manage the services that are being offered by the corporation.

14. References Anderson, K. &. (2002). Customer Relationship Management. New York: McGraw-Hill. Buttle, F. (2004). Customer relationship management. Amsterdam: Elsevier Butterworth- Heinemann.

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