1. Facebook Ad’s Reloaded A complete Guide To Creating Leads with FB Ad’s

2. Why Facebook Ad’s? In years past we spoke about Numbers Threw out statistics like 174,000,000 U.S. users The average user is on 20 minutes a day

3. Facebook has spent a lot of time and money making it’s platform very Advertiser Friendly The trick has been to make sure the user experience does not suffer because of advertiser’s Facebook will CONTINUE to tweak and alter it’s News Feed Algorithm to better serve the user’s content they are interested in

4. The Genius of what Facebook has done is make sure advertisers can target an audience very precisely The effect is the advertiser can get their product or service in front of people most likely to be interested AND Serve only the ad’s a user is likely to be interested in

5. Now add these elements together Millions of users…it is more UNCOMMON to know someone who does NOT have a Facebook account (most of the people near you) The more Facebook makes the News Feed awesome for the user, the more time people spend their (20minutes on average) You can put a very specific message, in front of a very specific person

6. Here’s the Kicker – It is cheap pricing with massive return on investment (when done correctly)

7. Facebook Has made some changes since we covered our 3 Step Funnel and Facebook Ad’s Decoded classes These changes require we “Reload” our Facebook Ad’s strategy The following is a complete Guide to using Facebook Ad’s to generate Mortgage Leads

8. 1 st – You Need a Landing Page that has your “offer” You can have this your – Website Weebly Site WordPress Site Agent Marketing Landing Pages This page has a little more “supporting” info about your offer What you have to offer How this would benefit them How they can take advantage of it

9. The conversion form on the first page should be very short Name Email Address Phone Number (not required) Use words like – download, cheat sheet, checklist in stead of submit or sign up Ideas – Reverse – Top 10 Myths about Reverse Mortgage VA – Veterans 0 Down Home Buying Cheat Sheet 1 st Time – Home Buyers Check List

10. Having your page ready will do 2 things 1 st – Make it much easier to create the ad (how to entice your audience to want it) 2 nd – Set up the second part of making ad’s WORK with Facebook Website Custom Audience Create a brand new WCA each time you are doing this The WCA is for this conversion page ONLY

18. If you have placed the WCA “pixel” on your site before you do NOT need to do it again If you have NOT

22. 2 nd Start Driving your audience to your page Remember only 3% of page visitors will take any action the first time they go to a website This first ad and page’s goal is not to convert a lead, but create a prospect The WCA’s and how you funnel the prospect will convert the lead Create an ad that provides value to your target

27. Template 1 – Reverse Mortgage

28. Template 2 – VA Loans

30. Template 3 – 1 st Time Buyers

34. Template 1 – Reverse Mortgage

35. Template 2 – VA Loans

36. Template 3 – 1 st Time Buyer

38. The beginning of any ad you must monitor You can not set up part 2 until you have at least 20 visitors to your website This will not take long if you have set up the ad correctly Even if your landing page stinks, you will still be able to get website page visitors If you are not getting website visitors…..look at the FB statistics for your ad

39. If you are getting impressions, but no clicks, edit your ad Your image is usually what creates the clicks Use images that will catch the eye, not necessarily what goes with the ad Remember you are getting the ad in front of people who are more likely interested, just need to catch their eye

40. Get this part implemented By next week your WCA will be over 20 and we can set up Part 2 Make sure to get part 1 set