1. Marketing Process of developing, promoting, and distributing products to satisfy customers’ needs and wants

2. Vocabulary Products –Include both goods and services both of which have monetary value Goods –Tangible Services –Intangible

3. Foundation of Marketing Business, Management, Entrepreneurship Communication and Interpersonal Skills Economics Professional Development

4. Business, Management, Entrepreneurship Understanding the basic concepts that affect business decision making

5. Communication and Interpersonal Skills Concepts and strategies needed to interact with others

6. Economics Understand basic economic concepts and strategies related to marketing

7. Professional Development Concepts and strategies needed for career exploration, development, and growth

8. Marketing Functions Distribution Finance Market Information Management Pricing Product/Service Management Promotion Selling

9. Utility Utility – added value in economic terms Form Place Time Possession Information