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INFO 272. Qualitative Research Methods
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Administrative My Office Hours Tuesdays 1:30 to 2:30
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Outline The relationship between qualitative and quantitative research Research processes (differences in sequencing that derive from the inductive approach) Discussion of Becker’s ‘Epistemology of Qualitative Research’
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Myths of the Qual/Quant Divide Renewed relevance for qualitative (inductive) approaches?
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Myths of the Qual/Quant Divide No quantification without qualification
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Myths of the Qual/Quant Divide No statistical analysis without interpretation
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Myths of the Qual/Quant Divide Methodological pluralism? The timeline approach as a solution? Another process of refinement, through iteration…
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The Linear Model 1) theory/model 2) hypothesis 3) operationalization 4) sampling 5) data collection 6) interpretation 7) validation [Flick]
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The Iterative Model movement back and forth between these phases 1) research topic/questions 2) ‘corpus construction’ 3) data gathering 4) analysis 5) write-up
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The Iterative Model movement back and forth between these phases 1) research topic/questions 2) ‘corpus construction’ 3) data gathering 4) analysis 5) write-up 4) more analysis Field work
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A Double Iteration 1) research topic/questions 2) ‘corpus construction’ 3) data gathering 4) analysis 5) write-up 4) more analysis Field work
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academic setting: contextualized within the major debates in your discipline ‘the boy with the hammer’ (law of instrument) = there should be a match between research questions and methods used to answer those questions (does not mean that questions always precede choice of method, nor does it mean that you will not tend to favor certain methods) 1) research topic/questions
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recruiting people for interviews selecting texts or images fieldsite selection Why not ‘sampling?’ how to start, where to look, when to stop – meaning saturation but more generally, the search for data richness and visibility of certain cultural processes 2) ‘corpus construction’
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interviews (transcripts) participant- observation (field notes) collecting texts/images (from the field) expediency technique - how the communicative process between researcher and researched influences the data produced 3) data gathering
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Comments in your field notes, emerging themes Established forms: Discourse analysis Rhetorical analysis Content analysis Semiotics Grounded theory 3) Analysis
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Writing is committing (an extension of analysis) Coping with heterogeneous data (tip: start with the most interesting bit) Closeness to the data 3) Final Report
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A Double Iteration 1) research topic/questions 2) ‘corpus construction’ 3) data gathering 4) analysis 5) write-up 4) more analysis Field work
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Qual/Quant Differences, in Summary QualitativeQuantitative IterativeLinear Produces Vast Quantities of Heterogeneous Data Produces Specific, Focused data (no surplus) Close ObservationRemote Indicators InductiveDeductive
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Rigor and Refinement through Iteration Timeline Approach from Qual to Quant (broad to narrow) is not a simple fix Genuine and generalized curiosity (open- minded approach) means distributing attention evenly, logging data on everything concievable (see Becker) Conclusions (from the map)
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