1. Copyright © 2014 by The University of Kansas Preparing Guest Columns and Editorials

2. Copyright © 2014 by The University of Kansas Why use guest columns & editorials? To bring the public over to your way of thinking. To show your side of controversial issues. To re-open public dialogue. To counter your opponents' arguments.

3. Copyright © 2014 by The University of Kansas When to use guest columns & editorials? Tie them to: The start of an initiative, organization, or program. A season. An upcoming or current event. An upcoming holiday.

4. Copyright © 2014 by The University of Kansas Whom can you target with your guest column or editorial? Gender makeup Average age Where they live Income level Education level Knowledge or skill level Ethnic/racial background Attitude/community values

5. Copyright © 2014 by The University of Kansas How do you prepare guest columns & editorials? Find out the publication's policy on guest editorials and columns If needed, send pitch letter Select a writer for the piece Known public figure Good writer Know format requirements Start writing Keep main message in mind while writing State the issue in simple terms Use documented facts Make sure your arguments are clear, logical, and easy to follow If opposed, present a counter-argument If possible, ask the reader to take some sort of action

6. Copyright © 2014 by The University of Kansas How do you prepare guest columns & editorials? (cont.) Review your work and get feedback Check for errors Get additional opinions Use feedback to come up with the final version Submit your piece for publication. Meet all submission & format guidelines Get it in before the deadline Follow up with a thank-you letter