2. Where are we now? Since set-up of recruitment unit (2011) Visible employer branding (EVP) Automated multi-posting of adverts Asynchronous video-screening Social & Professional media presence Multimedia integrated into vacancies New Careers site (Drupal)

3. Recruitment 3.0 Strategy 1. Develop Referral mechanism 2. Implement more pro-active sourcing 3. Investigate Mobile presence Responsive web-design Test the waters “going mobile” 4. SEO 5. ATS “31% of Google searches that contain the word “jobs” come from mobile devices”

4. 2013: The future is mobile! “38% of UK tablet owners spend more of their time on their device than watching TV.”

5. Website (mobile version) Drupal enables responsive design Observe & implement best practices Measure

6. Apps: Should we go Mobile?

7. Candidate Survey (2011) 61% 39% Yes, we should go mobile!

8. App – current: Let’s keep it simple! Version 1.0 >> regroup existing media “One stop social media shop” Access to open jobs/prog. Share/like/send to (options) CERN People/culture/values Recruitment Videos/photos Brand Future Development Drupal (CMS) Android, iOS, Windows, Blackberry No “apply” feature via the app (V1.0) “Four out of five Facebook users are from a mobile device”

9. App - current > 10k £ 4k CHF

10. App – current: prototype

11. App – Possible Future Rethink apply process

12. Thoughts Mobile is an “additional channel” where presence is essential Will force us to rethink processes Avoid mapping existing processes to this technology