1. media convergence & moral activism

2.  How do we build the relationships that form community?  Basic: 5 senses  Traditional: broadcast, print, “WOM,” telegraph  Emerging: social, online, mobile, email

5. Trust earns attention – credibility, authenticity personal hook, rationale, action Stay on Core Message/Points – The goal is to amplify your unique contribution

6. Social = Engagement = Action Tiny Habits Triggers Move people from concerns to choices

7. earned print | Jewish | online | broadcast paid online | print | broadcast | social direct postcards | letters | flyers | phone display posters | exhibits | brochures website rac.org | reformjudaism.org | actions social facebook | twitter | video email RAC | internal RJ | partners | list-servs

8. Lurkers Congregants, Community at large Joiners Lists (FB, Twitter, email) Activists “Clickers” etc. Givers Donors, Alumni, etc Builders Board Members, Key leaders & stakeholders, etc

9. Liberals Jewish Community Leaders DC Elites