1. Ad Sales Sponsorship

2. Learn
Local businesses often advertise in a yearbook to get exposure among the school community.
Consider that traditional ads appear in only one place – the back of the book.
Sponsorships can free up pages formerly used for print advertisements and can offer businesses increased exposure in multiple forums.

3. Learn
Evaluate the effectiveness of the ad sponsorship packages and practices of one school.
Consider how you can provide public exposure for local businesses at no or low cost to you.

4. Sample Sponsor Packages
Page sponsorship
Info in directory
List of sponsors in monthly newsletter ed to parents
Name on banner hung on football field, gym, tennis courts
Poster of Appreciation
Grand Blanc High School [MI]

5. Sample Business Directory in Yearbook
Grand Blanc High School [MI]

6. Sample Contract Prices Information needed from business
Information about how to submit contract/payment
Grand Blanc High School [MI]

7. Sample Poster Grand Blanc High School
This poster of appreciation has the benefit of promoting the yearbook if hung in businesses that sponsored the yearbook.
Grand Blanc High School

8. Practice Brainstorm possible benefits to include in packages.
Benefits should increase business exposure to the school community.
Benefits can be in the yearbook, around the school and online in the yearbook social media.

9. Brainstorm Benefits
Specify a list of benefits for purchasing a sponsorship.
Grand Blanc High School

10. Use Choose package benefits Set prices
Create a contract that advertises packages, benefits and prices
Create a personal thank-you plan for business sponsors.