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Learning Targets for Global Channels of Distribution I can explain the importance of sports and entertainment distribution. I can list and describe distribution channels for sports and entertainment.
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Vocabulary Words – page 202 Free Enterprise Amphitheaters Venue Mass Media Platforms
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Distribution Businesses must determine the best means of making the product/service available to consumers. Distribution involves the transportation and dissemination of a product or service.
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Economics of Distribution FREE ENTERPRISE An economic system that allows the unregulated supply and demand of products to drive the economy.
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Economics of Distribution Distribution moves the product to the consumer.
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Global Challenges Many countries want to nurture their own entertainment industries. International products are discouraged through restrictions and tariffs that result in high prices.
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The Channels of Distribution Live Events Via Media Events
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Live Events AMPHITHEATERS Oval-shaped outdoor theatres with tiered seating around a central staging area.
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Live Events VENUE The facility where the event is held.
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Live Events Expensive to produce and generate a limited amount of revenue. Most appealing form of entertainment.
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Via Media When distance, price, or limited availability prevents fans from attending a live event, media can provide the next-best thing.
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Via Media MASS MEDIA Means of distributing an event to a large volume of people. – Radio, TV, Internet.
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Via Media Radio – Inexpensive equipment – Readily available
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Via Media Television – 1950: 10.5 million TV sets in use – Today: 110.6 million US households have more than 1 TV. – Target audience for sports: males between the ages of 18 and 49.
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Via Media The Internet – Fans can download songs – Chat/Tweet their favorite stars – Stream movies, shows, or music.
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Delivery Options PLATFORMS Types of delivery systems for delivering sports and entertainment.
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