1. Harvard Case Study Analysis “The Suzlon Edge”
Joseph Bansgopaul
Luke Baschiera
Stephen Daley
Michael Day
Frank Jackson
Brian Torres

2. Intro

3. SWOT
Strength
Weakness

4. Swot part II
Market opportunities
Market threats

5. 5 forces

6. Road that led to problem
Rapid growth and expansion
How much they spent
Where they expanded to

8. Problems Facing Suzlon
Product Quality and Durability
Maintaining Constant Growth
Threat of competitors

9. Problem Results
$139 million allocated to compensate customers for cracked blades.
Damaged Reputation
Shareholder concerns
46% drop in Stock Value

10. Solution 1 Continue vertical integration Focus on land acquisitions
Acquire Areas where incentives for wind energy are high
Acquire companies that focus on manufacturing smaller parts.

11. Solution 2 Place more focus on TQM and Six Sigma.
Focus on keeping costs low and production efficient.
If the focus is on quality and efficiency, steady growth will take care of itself.

12. Solution 3 Use General Electric’s model for success.
Switch focus from vertical integration to outsourcing.
Acquire capital from selling integrated companies.

13. conclusion