1. UNC.edu Redesign Update August 6, 2009

2. Redesign Process Phase OnePhase TwoPhase Three Stakeholder interviews User interviews User survey Focus groups Content Audit Competitive review Information architecture Card sort testing Features Creative approach Wireframes and functional design Usability testing Visual design Content development YOU ARE HERE

3. Designs Reflect Brand Personality: preeminence – minus the pretension Impart a sense of your culture Balance functionality and Narrative Convey a distinctive look-and-feel

4. Message

5. Design One

7. Design Two

9. Users Diverse set of users with diverse set of needs The main Web site is proxy to the outside world and entry point for insiders “Especially for people who haven’t visited the campus, the site is a view into UNC. It has to stand in for the actual campus.” “This is University property. It’s one chance to interface with lots of people who share a common interest. The University should be highlighting interesting things about it.”

10. Serving Users

11. User Research

12. Strategic Guideposts Evoking Narrative: telling your story Increasing Relevance: making your site more relevant Reducing Complexity: designing for a complex environment

13. Evoking Narrative Illuminate the Carolina experience Convey your brand Humanize the University

14. Balancing Functionality and Narrative “There’s no story in the directory page…it’s just a set of links.” “When someone approaches the University’s current Web site, they don’t know anything more about UNC-Chapel Hill from the homepage than they did before they came to the Web site.”

15. Supporting Features: Narrative Big Story Discover UNC In Pictures Tour UNC Profiles of People

16. Increasing Relevance Structure content to meet users’ needs Focus on distinct user groups, search and timeliness “On the site, you see an area called ‘Alumni and Parents.’ I never liked how they were grouped together. It doesn’t make sense to me. I often look under Students.”

17. Site Map Prototype

18. Card Sorting

19. Usability Testing

20. Supporting Features: Relevance Audience in transition sections Today & Tomorrow pages Calendar improvements Portable content widgets Place finder RSS Index

21. Reducing Complexity Provide a cohesive Web experience across the University Provide tools to campus communicators

22. Implementation

23. Templates

24. Brand Bar Universal asset for all UNC.edu sites

25. Next Steps Further feedback from campus Design interior pages Additional usability testing Development

26. Thank You.