2. Impact of New gTLDs to ccTLDs a)Dilute of Interest b)Competing to get Registrars Interest c)Price Comparison d)Easily registered e)Decrease in registration / renewal

3.  Reducing price to increase volume? Pros - Tremendous increase in domain volume - Quick result - Gain attention as a fast mover Cons - Quality usage of ccTLDs? - Down turn after promotion ends? - Invite spammers, domainers, phishing sites, illegal sites, malicious intentions, etc. Myth #1

4. Summary  Short Term increase does not necessary translate into sustainable growth.

5.  Increasing Number of Registrars would increase volume? Pros - Increase point of reach - Domains distributed over more channels Cons - Demand of domains will increase? - Registrars does not meet expectation - More accounts to manage / handle - Quality / volume the registrar can bring

6. Summary  Ease in registration but would not increase volume.

7.  All Registrars should be treated equally? Pros - Easy to manage – Same scheme for all - No special handling – Blanket offers to all - Simple easy to follow guidelines Cons - No competitive advantage - Do for the sake of doing to obtain lower price - Promotions not taken seriously - Similar offerings to the public

8. Summary  Each Registrar should be treated differently.

9.  All Registrars are Equally committed to market your ccTLDs? - Refers back to Myth #2, Quality of Registrar recruited - What are their key contributing revenue to the company? - Why do the need the Accreditation? – Safe cost, Recognition, Status, branding

10. Summary  Choose your Registrars Wisely. Question  Should Registry still keep non- performing Registrars?

11.  Competition Among Registrars would lead to more volume? Cons (Chain Effects) i) Stiff competition -> Lowers down margin -> Lower Concentration to promote the TLD ii) Compete -> Throw pricing -> Lower Margin -> End- user benefit -> But no growth

12. Summary  Work with current performing registrars, co-marketing effort, looking at the bigger picture.

13.  Pushing your Registrars to work harder will increase volume? a) Push strategy? - Registrar responsibility to push and increase ccTLDs volume b) Pull strategy? - Create market demand, educating, workshop, awareness campaign to sell the value of having your ccTLDs.

14. Summary  Joint effort, between both Registries and Registrars with Push and Pull strategy.

15.  ccTLDs Registries should worry about New gTLDs? - Depends a) Current Brand Direction i) Territory/ Country Base ii) Generic Base iii) Both the above To grow and Compete with the New gTLDs

16. Summary  Be Very Clear of the Direction set for the ccTLDs

17. Thank You!