1. U-Cost

5. A startup company or startup is a company, a partnership or temporary organization designed to search for a repeatable and scalable business model. These companies, generally newly created, are in a phase of development and research for markets.companybusiness modeldevelopmentmarkets

7. - FREE Service that takes the pain out of finding the perfect apartment in the whole area of Indonesia. - Provide information about apartments that available to rent - Enable user to search and find apartments with their own categories Location Price Type Period of Rent - Provide Information of nearest location of restaurant, shopping mall, supermarket, or gym center

8. Vision Become a market leader of mapping application in Indonesia, especially in Apartments information Mission Provide excellent service and value-added solutions to customer and partners Create the best conditions of place to living for customer Increasing the value of a superior investment in development of application Increasing the concern for the environment and social responsibility for apartment organizer

9. Insert Searching Data Such as:  Price  Bedrooms  Bathrooms  Types of Apartments  Keyword of searching

10. Available Apartments that suitable to your search category

11. Click on a place and the information about the place will pop-up

12. Determine and define the nature, extent, and size of our market Determine what aspects of the market that we want to investigate Find out where and when we can reach customers

13. Choose a sample size Prepare a list of question that will provide data we need for our market research Devise the way to quantify the answers we receive

14. Identify variables that might affect our results Set a time period and location of survey Prepare Survey Forms Conduct Survey

15. Students Employees

16. Traveler Apartment Organizer Others Apps Developer

17. Extra function that user used Register Fee from apartments organizer Advertisement in application

18. Development cost of our application will be Rp. 5.000.000,- with 5 year application’s period of use. During the use of the system, there will be a maintenance cost or development of new updates cost of the system as an expenses during the period. And there will be expected revenues that should be achieved every year as a profit produce by product. Discount rate is 15%. Operation & Maintenance Cost Benefits from Operation Year 05.000.0000 Year 1250.0002.000.000 Year 2200.0003.000.000 Year 3210.0003.500.000 Year 4300.0004.000.000 Year 5250.0005.000.000

19. Cash Flow DescriptionYear 0Year 1Year 2Year 3Year 4Year 5 Development Cost(5,000,000) Operation & Maintenance Cost (250,000)(200,000)(210,000)(300,000)(250,000) Discount Rate for 15%10.8690.7540.6560.5710.497 Time-adjusted costs (adjusted to present value)(5,000,000)(217,250)(150,800)(137,760)(171,300)(5,677,110) Cumulative time adjusted costs over lifetime(5,000,000)(5,217,250)(5,368,050)(5,505,810)(5,677,110) Benefits derived from operation of application 2,000,0003,000,0003,500,0004,000,0005,000,000 Discount Rate for 15%10.8690.7540.6560.5710.497 Time-adjusted benefits (current of present value)01,738,0002,262,0002,296,0002,284,0002,485,000 Cumulative time-adjusted benefits over lifetime01,738,0004,000,0006,296,0008,580,00011,065,000 Year 0Year 1Year 2Year 3Year 4Year 5 Cumulative lifetime time-adjusted costs + benefits(5,000,000)(3,479,250)(1,368,050)790,1902,902,8905,387,890

20. Return on Investment: Project ROI = (total expected benefits – total expected costs) Total expected costs = 11.065.000 – 5.677.000 5.677.000 = 95% U-Cost can earned profit in the 3 rd year of application operation Profit that will earned almost twice from overall cost that spent in development and operation cost

21. App Store Google Play

22. Social Media Ad Networks Organic Marketing Maintain Loyal User Building an App Empire