1. Alzheimer’s Awareness Campaign Timeline
National
Plan to
Address
Alzheimer’s
Disease 1
National
Alzheimer’s
Project Act 2
Campaign
Strategy 3 4 5
Media Strategy
alzheimers.gov 6
Television
Experience Analysis
Next
Steps
Radio 7
Print
Digital

2. Strategy for Alzheimer’s Awareness
Goals:
Connect caregivers with existing resources
Work with partners to build a National effort
Publicize federal as well as other resources
Things We Wanted To DO:
ACKNOWLEDGE CAREGIVERS
Use testimonials when possible
Evaluate response – use it to drive content
Things We Didn’t Want to Do:
Avoid duplication of existing campaigns and resources

3. NAPA Goal: 3.C.2 – Expand long-term care awareness efforts
Incorporate information on Alzheimer’s into long-term care awareness campaign
NAPA Goal: 4.A.1 – Design and conduct a national education and outreach initiative
Funding: $4 million
Timeline: Website – Testimonials – 30 Second TV Spot ready by May 15th

4. ACL - Administration for Community Living

5. Alzheimer’s Media Plan

6. National Alzheimer’s Project Act
President Obama signs NAPA into law, January 4, 2011
The National Alzheimer's Project Act (NAPA) creates an important opportunity to build upon and leverage HHS programs and other federal efforts to help change the trajectory of ADRD. The law calls for a National Plan for ADRD with input from a public-private Advisory Council on Alzheimer's Research, Care and Services. The Advisory Council will make recommendations to HHS for priority actions to expand, coordinate, and condense programs in order to improve the health outcomes of people with ADRD and reduce the financial burden of these conditions on those with the diseases, their families, and society.

7. Digital Analytics

8. Better coordination with partners
Next Steps
User survey analysis
Working Group
to over see content
Better coordination with partners
Analysis of site use
Rethink media strategy