1. What appeal are advertisers using to get you to buy their product?
Ethos, Pathos, or Logos?
What appeal are advertisers using to get you to buy their product?

2. Can some advertisements have more than one appeal?
Yes! The more appeals used in an ad the more likely the consumer is to connect with it.
For the case of this lesson or power point, pick the MOST emphasized appeal used in each ad to write onto your sheet.

3. Class Example in journal
Sample #1: Crest
I think in the ad Ethos is being used because it states, “Dentists recommend crest. Dentists are reliable and trustworthy people.

4. Class example
Sample #2 Starbucks
I think that in this ad Pathos is being used. The ad mentions spreading cheer which is a happy emotion. I also think that Ethos is used because of the brand name of Starbucks. This product has been around and proven a reliable, trustworthy product.

5. Assignment: Ethos, Pathos, Logos
#1: Advertisement Title:
Ethos, Pathos or Logos:
(Why) do you thing ethos, pathos or logos is being used?

6. Ethos, Pathos, or Logos?
#1: Michelin

7. Ethos, Pathos, or Logos? #2

8. #3

9. #4
Ethos, Pathos, or Logos?

10. #5

11. Ethos, Pathos, or Logos? #6

12. Ethos, Pathos, or Logos? #7

13. Ethos, Pathos, or Logos? #8

14. #9
Ethos, Pathos, or Logos?

15. #10