1. Using the Visibility Toolkit

2. What is visibility? n Getting the word out: u All forms of publicity u All media outlets

3. Who is responsible for visibility? n Service team contact person n Chapter ensures someone is assigned and that they understand the duties

4. Why should we care? n Visibility will: u Reflect the good we do. u Attract more volunteers. u Expand community support. u Increase chapter enthusiasm & unity. u Expand awareness about Thrivent Financial. MORE HELP

5. Visibility Basics n Getting started n Photography tips n Getting the word out n Logos & terminology n Relationship building

6. Media relations n Basic media relations n Writing a news release n Getting your news out n Answering media questions n Beyond the basics

7. Media relations (continued) n Building a relationship with the media n News releases n Media training

8. Advertising n Using Advertising dollars n Fraternal ads

9. Additional tools n Collateral & promotional items n Fraternal highlights n Chapter Web site n Chapter mailing service n Personal imprint items

10. Wrap-up & recognition n Wrapping up your campaign n Recognition & celebration

11. Related items n Media lists u Customized by location u Sent separately to each chapter leader who receives a toolkit u Congregational coordinators can get a copy from their congregational service team directors.

12. Related items (continued) n Automated e-mail link u Sent to listed contact person for each Care Abounds in Communities(TM) activity entered online. u Link to online version of toolkit.

13. Toolkit design n Put in Chapter Leader Materials binder or any other binder n Use tabs provided n Loose pages for ease of updating n Remove or copy pages as needed for reference

14. Additional copies n Available online at www.thrivent.com/ fraternal/visibility n Can order a paper copy from Order Chapter Supplies in the Chapter Leadership Administration section of Members Only.

15. Resources n Your Lutheran Community Services (LCS) team (contact info) n Fraternal Customer Service Center u fraternal@thrivent.com u 800-236-3736 (7am-9pm Central time Mon-Tue; 7am-6pm Central time Wed-Fri) n CHIP (CHapter Information Place)