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Why We Buy The Psychology of Spending Insert logo here.

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Presentation on theme: "Why We Buy The Psychology of Spending Insert logo here."— Presentation transcript:

1 Why We Buy The Psychology of Spending Insert logo here

2 America – Spenders, Inc. 146 – the number of hours we spend each year searching for things to buy 2/3 – the fraction of all purchases that are impulse buys 18 months – the age that kids recognize logos 40,000 – the number of TV ads that kids see each year 15 million – the number of American shopaholics $2 trillion – the amount of debt we rack up each year

3 Resource Management What type of products and services do you enjoy spending money on? ----- How are you a “good” spender? ----- How would you like to change your spending habits?

4 Who’s Pushing Your Buttons? Advertising Experiential shopping Media So many goods SocietyFriendsFamily Easy credit

5 Your Money Personality HoarderSpenderPlannerDreamerMergerSeparatistRisk-takerRisk-avoider

6 Spend on Saving Live below your means Automatically deduct for savings Make savings an expense

7 Control Spending Stay clear Timeout Use a list Splurge smartly Track your money Call a friend

8 Know Yourself Will I use this product? Do I really need this product? What if I wait? How do I feel right now?

9 Why We Buy The Psychology of Spending Insert logo here


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