1. Good logo design

2. Memorability Unique and well designed logos will stay in the minds of your audience. Memorability means that when a viewer spots the logo, he or she can easily recall who owns the image.

3. Aesthetically appealing A good logo is appealing, stirring emotions to heighten the positive image of the company, business or person in question. Have you ever heard a song that you did not like? What happened after you saw the super cool video a week later? Did you change your mind about the song? An ugly logo will attract the wrong kind of attention.

4. Usability Graphics have to be versatile enough that they be used in different mediums. A good logo has to work well on the web, on letterhead, in print ads, and in video.

5. Colour Your colour choice has an impact on your audience because of the emotion associated with different colours. As well, too many colours make a logo difficult to reproduce.

6. Timelessness A good logo stands the test of time. Changing your logo when it is already memorable is bad for branding. You want a logo to work as long it can.