2. Introduction to Marketing CTE By Mrs. Rees Elk Ridge Middle School ©2009

3. The Four P’s of Marketing Product Price Promotion Place

4. Product What are it’s marketable characteristics Who is your target market? Definition: What you are selling.

5. Target Market How narrow or wide is your target? Definition: Who you are selling to.

6. Who is the Target Market?

7. Who are these ads targeting?

8. Price Definition: How much the consumer is charged.  What happens if you charge too much?  Too little? How do you determine value?  Production Cost – cost of making the item  Selling Price – amount you are charging the customer  Profit – amount you are making after subtracting the production cost from the selling price.

9. Promotion Definition: Ways to attract interest in the product. How will you make your product memorable? How will you package and advertise your product?

10. Slogans “We can do that.” “A rainbow of flavor.” “The nighttime, sniffling, sneezing, coughing, aching, stuffy head, fever, sleep better to feel better medicine.” “They’re magically delicious.” “Get more.” “I’m lovin’ it…” “Challenge Everything” “Don’t bother me, I’m eating.” “You can do it. We can help.” Definition: A phrase used to remind the consumer of the product.

11. Logos Definition: A picture or symbol that represents the product or company being advertised.

12. Jingles Mr. Clean Mazda Taco Bell Little Caesars Clapper Chia Pet Meow Mix Rice Crispies Folgers Definition: Catchy short songs used to remind the consumer of the product.

13. Place Definition: Where the product is sold.  Countries  Cities  Stores  Location within store

14. What’s wrong with these ads?

15. The End