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Published byHope Bradley Modified over 9 years ago
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Target Group Gender: Male Age: 18-25 Characteristics: Homosexual and Fashionable
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Similarities Fashion Forward More use of colors Wider use of accessories Slimmer silhouette
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Current Fashion Trends Accessories V-neck t-shirts Skinny Jeans Scarves
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Do you think gay men dress more to express their sexuality in 2011 or in 2000? 73% 27% 2011 2000
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Gay Role Models in the Media
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Straight Male Fashion Icons David Beckham Justin Timberlake Ed Westwick
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New accessories of 2011 Bright scarves Big watches Flashy cuff links Bright glasses
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Future Fashion Trends Indie look Pops of color Detailed shoes and neutrals Skinny jeans and loafers
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Graph
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Conclusion Gay males dress more… –Stylish (trendy) with more colors –Add more accessories –Concentrate on completing a style –Have a overall concern for how people view their dress (men and women)
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