2. Target Group Gender: Male Age: 18-25 Characteristics: Homosexual and Fashionable

3. Similarities Fashion Forward More use of colors Wider use of accessories Slimmer silhouette

4. Current Fashion Trends Accessories V-neck t-shirts Skinny Jeans Scarves

5. Do you think gay men dress more to express their sexuality in 2011 or in 2000? 73% 27% 2011 2000

6. Gay Role Models in the Media

7. Straight Male Fashion Icons David Beckham Justin Timberlake Ed Westwick

8. New accessories of 2011 Bright scarves Big watches Flashy cuff links Bright glasses

9. Future Fashion Trends Indie look Pops of color Detailed shoes and neutrals Skinny jeans and loafers

10. Graph

11. Conclusion Gay males dress more… –Stylish (trendy) with more colors –Add more accessories –Concentrate on completing a style –Have a overall concern for how people view their dress (men and women)