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Published byKristian Lindsey Modified over 8 years ago
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Strategy Board Strategy Board (I) Target Audience Extended Board Concept Board Submission Requirement for
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Strategy Submission Requirement for Declaration Consist of 10 Statements: i) Brand (The Brand name itself) ii) Advertising Problem (No more than 10 words) iii) Target Audience Profile (Demo & Psychographic) iv) Direct and Indirect Competitors (3 each) v) Unique Selling Proposition (No more than 10 words) vi) Positioning Statement (Brand + USP + TAD) vii) Advertising Message (Connect Benefit to Needs) viii) Big Idea (No more than 5 words) ix) Tag line (No more than 5 words) x) ) Media Strategy (No more than 50 words)
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Example of Media Strategy The website will target orange juice drinkers and convince them that orange juice good any time of day or night; proof will be it’s nutritious, thirst quenching, and energy giving, all benefits needed at various times 24 hours in a day The Audiovisual will target cost-conscious users of automobiles and convince them that Brand X performs exceptionally well without breaking their budget. Support will be that it works on new fuel-saving technology engine and EU standards design
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Example of Media Strategy The showroom design will target upscale women, 25-35, and convince them that Brand Y line of cosmetics will help them make themselves successful, professionally and socially. Support will be the creation of a brand personality: fashion-forward, self- confident and hip.
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Target Audience Study Submission Requirement for No less than i) 15 keywords and ii)15 Images to describe Target Audience lifestyle or inspiration (in association to the Brand)
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Concept (Moodboard) Submission Requirement for No less than i) 7 keywords and ii)15 Images to describe the chosen visual strategy, and art direction (design execution/ tone and manner) i.e: Behavior of typography, Photo or CG Illustration, Graphic Motive, Representation, Visual Style, Potential Signature, Layout, Material and Texture
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Strategy Board Submission Requirement for A1 Board Size 0.5mm Tick Foam Board (Bleed/ No Border)
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