1. Relationship Marketing Case study: Pacific Brands

2. What is Relationship Marketing? The process of building and maintaining a long-term relationship with customers.

3. Purpose of Relationship Marketing? The purpose of relationship marketing is to build a relationship with customers so the they stay loyal to the business and so that the customers keep coming back and purchasing the businesses products.

4. How does it work? What types of techniques are used? Relationship Marketing techniques are based on establishing and maintaining the important link with the customers. Some types of techniques are: loyalty cards, buy 1 get 1 free, giving back to the community.