1. Nike MAXSIGHT Sport-Tinted Contact Lenses
Kyle Herrera
ITMG

2. Introduction Visual acuity is important in all sports
Nike & Bausch and Lomb
8 years to create MAXSIGHT lenses

3. How MAXSIGHT Works Light Architecture patent
Filters specific wavelengths of light
Visually improves key elements of sports
Blue light is filtered
Influences rest of colors in visual spectrum
Enhances ability to track fast-moving objects
Reduces sun-glare

4. How MAXSIGHT Works (cont.)
Without MAXSIGHT
With MAXSIGHT

5. Who Can Wear Them Anyone can wear Nike MAXSIGHT
Interested in gaining competitive advantage
Prescription and nonprescription
Eliminate issues of plastic sport glasses

6. Two Lens Colors Amber and Grey-Green
Each specializes in something different
Benefit separate sports

7. Amber Lens Benefits
Fast-moving ball sports
Baseball
Tennis
Soccer

8. Grey-Green Lens Benefits
Sports played in bright sunlight
Ideal glare protection & comfort
Ruby
Golf
Running

9. Difference From Other Colored Lenses
Tint covers entire surface of lens
No other contact blocks out light
Only sport-tinted contact lens on market

10. Sources http://www.lensesbymail.com/nike_maxsight.htm