1. Play it again Sam Eirplay

2. Games & Advertising Who has taken the plunge? NokiaBMWToyota HPYahooMasterfood MotorolaMicrosoftUS Army M&MsFordUnited Nations Sony PicturesESPNBBC And in Ireland? Powers WhiskeyRTEO2Vodafone GMAC BankPhoenixSafetyPermanent TSBSmirnoff The Cranberries

3. Games & Advertising Why games ? Games are addictive. Games are interactive and engage the player. Games (Web and mobile) appeal to a broad youth demographic. Games are now a mainstream consumer leisure activity, like film and music. Games are highly ‘viral’. Games offer: a new medium for advertisers a competitive ROI accurate feedback a highly effective tool for youth advertising and branding

4. Eirplay We play games, we make games, we know games…. We are Ireland’s only specialist digital entertainment company, offering both Web and Wireless products and services. We have produced over 25 digital media titles for all delivery platforms, including PCs, PDAs and Java mobile phones. In 2004, we won ‘Game Developer of the Year’ at the Irish Digital Media Awards. In 2005, our games were approved under the Java Verified Program, an international benchmark industry quality standard.

5. Eirplay: Our Mobile Games

6. Fantasy Gaming System

7. Eirplay: Our Mobile Vidlets

8. Eirplay: Our Web Games

9. Game Ideas Games can be delivered as part of an complete media campaign Carlsberg: games were widely used by Miller in their US advertising campaigns Audi: a 3D racing game was developed by Renault for showcase their new cars McDonalds: have imagery/designs highly suitable for game content MBNA: Bank of Ireland used a viral games to target students with their account packs

10. Thank You Eirplay Digital Depot www.eirplaygames.com