1. Social Psychology Study of how thoughts, feelings and behaviors are influenced by others ( Allport, 1968 ). A. Social Cognitions a. Impression formation - primacy effect (Allport & Asch): Intelligent, industrious, impulsive, critical, stubborn, envious b. Self - independent vs. interdependent construal c. Attribution - Kelley (1967): dispositional vs. situational: consensual, distinctiveness, consistency d. Attributional biases - fundamental attribution error: dispositional (internal) vs. situational (external) factors, belief in a just world, self-serving bias e. Heuristics - representative and availability heuristic

2. Primacy Effect (Ash, 1946) Intelligent, industrious, impulsive, critical, stubborn, envious vs Envious, stubborn, critical, impulsive, industrious, intelligent

3. B. Attitude Formation affect, cognition, behavior C. Cognitive Dissonance ( Festinger, 1957 ) Strategy 1 - reduce importance of one dissonant element Strategy 2 - add consonant element Strategy 3 - change one dissonant element D. Prejudice representative heuristic, discrimination, in-outgroup, ethnocentrism competition, self-esteem enhancement, learning E. Group Behavior Imitation: conformity, social & group norms, Genovese effect ( Bystander intervention or diffusion of responsibility effect) Asch (1951): standard

4. F. Authority Milgram (1963): 100 80 % 60 Slight Very strong Extreme XXX 450 Volts