1. iPad in the Broadcast Journalism Classroom

2. Need As the life of the average American has grown busier, and time has became a precious commodity, the need to find a device that can help manage, organize, connect, and make life easier while “on the run” has developed. In fact, today, one can safely say that it has become essential for each of us to have just such a device, and if you find the cell phone screen a bit small to conduct your daily business on, then an iPad may be exactly the thing you need!

3. Research Problem With each generation of the iPad, more and more functional apps have been added, and as a result, the iPad is now suited for use by almost all types of businesses, and educational institutions. Although the business world has embraced the iPad and found many uses for it, the educational community has not been so quick to adopt it on a wide scale. The lofty price of the iPad may be the primary reason for educational institutions lagging behind, however, the iPad does have a place in education, and in particular in Television and Video Production.

4. Proposal In the fast paced world of television, it is imperative that news reaches the viewer in the quickest time possible. The Apple iPad can make this to happen. With an iPad you can record video and audio, import it to iMovie, edit it, and export it so that it can be aired. Why would you need this ability in a high school? High school sports has become very competitive, recently the television & video production program has joined forces with the local cable company to provide them with high school sports highlights and commentaries. Their only requirement, the reports and game highlights be uploaded to their website within 24 hours of the game. Because the iPad has the ability to perform as a camcorder and an edit bay, it is the perfect piece of technology to use for this joint venture.

5. The Evolution of the iPad

6. Development Apple Inc., with CEO Steve Jobs at the helm, began developing the iPad years before its debut on January 27, 2010. Part of Apple’s research and development philosophy is to consider future innovations as it develops current ones. For example, as Apple was creating the iPod, the idea to combine it with cell phone technology came about, and this resulted in the iPhone a few years later. While developing the iPhone, the idea for a larger unit with an easier to read screen, and more capabilities than a cell phone, was being designed and would eventually be released as the iPad (Jana, 2010, Jan 27).

7. iPod to iPad

8. iPad Debut Until the debut of the iPad, the only other electronic non-phone device that has been adopted as quickly as the iPad was the DVD player. However, it took the DVD player 5 years to make the same amount of money that the iPad made in its first quarter. It is for that reason that the iPad is know as “a runaway product straight out of the box” according to Colin McGranahan, retail analyst at Bernstein Research (Melloy, 2010, Oct 4). The next slide shows the number of all generation of iPads sold per quarter beginning with the 3 rd quarter of 2010 through the last quarter of 2012.

9. iPad S-Curve Users (Millions) Timeline of Adoption Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 3.274.197.33 4.69 9.25 11.1215.30 11.80 17.0014.00 Users (Per Quarter)

10. iPad Usage in Education

11. iPad S-Curve Adoption Timeline Broadcast Journalism iPad Program 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% AugSept Oct Nov Dec Jan Feb Mar AprilMay Percentage of Students June

12. The Rollout… 2013 – 2014 School Year Hardware Purchases 5 iPads 5 Tripods 5 Microphones 5 Lenses Software Purchases iMovie Garageband Teleprompter Pages Every 6 Weeks 5 iPad Packages will be purchased End of School Year 30 iPad packages

13. Early Adopters… The early adopters will be the first few groups of students who are trained and using the equipment on a regular basis. Their feedback and support will be critical to the success of the program.

14. Change Agent

15. Key Change Agents The Cable Company Business Partner Supports iPad in Broadcasting Classroom Donating $3,500 per year for five years The Parents Support the program Support the students & teacher Have committed to fundraise & match the Cable Companies donation

16. The Champion Every innovation needs someone behind it to encourage its success. “The presence of an innovation champion contributes to the success of an innovation in an organization” (Rogers, 2003).

17. Commercialization The iPad debuted on April 3, 2010 and sold 300,000 units by the end of the first day. Apple relied on the success of its prior products and the popularity of it’s CEO Steve Jobs, who excited people around the globe when he announced the roll out date for the iPad at a January 27 th press conference in 2010 (Apple, 2010, Jan 27).

18. Commercialization Cont’d Due to the positive development, support, and sales history of Apple products, the use of the iPad, even with its higher price tag, is a better long term investment for educational institutions. Apple products are not easily corrupted by Internet viruses, they can receive system updates for a longer period of time before becoming obsolete, and they hold their value.

19. References Apple, Inc. (2010, Jan 27). Apple launches iPad. Retrieved from http://www.apple.com/pr/library/2010/01/ 27/Apple-Launches-iPad.html How well does your iPad 1:1 program work? (7 December, 2012). Retrieved from http://classroom-aid.com/ 2012/12/07/how-well-does-your-ipad-11- program- work/# Jana, R. (2010, Jan 27). Apple iPad’s product development approach. Retrieved from http://blogs.hbr.org/cs/ 2010/01/apple_ipads_product_developmen.html

20. References Melloy, J. (2010, Oct 4). iPad adoption rate fastest ever, passing DVD player. Retrieved from http://www.cnbc. com/id/39501308/iPad_Adoption_Rate_Faster_ Ever_Passing_DVD_Player Rogers, E. (2003). Diffusion of Innovations. New York, NY: Free Press.