2. SSMIC Game Development Workshop - Brian Robbins June 21,2007  We now leave the realm of hard facts  My thoughts on various opportunities  Please prove me wrong! Or at least think of things I haven’t

3. SSMIC Game Development Workshop - Brian Robbins June 21,2007  This is still a huge and growing market  Lots and lots of competition  Focus on differentiation  Casual != mom

4. SSMIC Game Development Workshop - Brian Robbins June 21,2007  Easiest area to get into  Toughest place to succeed  Use every opportunity you can find

5. SSMIC Game Development Workshop - Brian Robbins June 21,2007  These are cool!  Going to be a LOT more of them soon  Define success before you start

6. SSMIC Game Development Workshop - Brian Robbins June 21,2007  It’s what I do  Requires a lot of focus  Not for ancillary revenue  Remember you’re a marketer

7. SSMIC Game Development Workshop - Brian Robbins June 21,2007  Most exciting area  Getting very hot, very fast  Huge dependence on console makers  Get a title signed first!

8. SSMIC Game Development Workshop - Brian Robbins June 21,2007  Why would you go here?  Lots of competition  Shrinking marketplace

9. SSMIC Game Development Workshop - Brian Robbins June 21,2007  Do you know a developer who is successful with mobile?  Neither do I

10. SSMIC Game Development Workshop - Brian Robbins June 21,2007  Good for ad-supported/sponsored  More marketing ploy than revenue generation

11. SSMIC Game Development Workshop - Brian Robbins June 21,2007  No!  Don’t do this  Really  Don’t

12. SSMIC Game Development Workshop - Brian Robbins June 21,2007  Web-Based MMO, expecting 1-2000 players  Use XNA / Game Creator’s Club to get onto Xbox  Build ‘Casual’ games that appeal to everyone

13. SSMIC Game Development Workshop - Brian Robbins June 21,2007  igda.org  dubane.com/cons  gamasutra.com  gamedev.net  IndieGamer.com  GDC  CasualConnect  brobbins@fuelindustries.com