1. PRESENTED BY VARUN KALSE PRESENTED TO PROF. FAROOQUE KHAN SIR

2. TERMINOLOGIES Communication Communication Cross Cultural Communication Cross Cultural Communication Cultural Antrhopology Cultural Antrhopology Cultural Competence Cultural Competence

3. HISTORY & ORIGIN Post World War II Post World War II Organisations turning global Organisations turning global Country and Culture specific trainings Country and Culture specific trainings

4. The NEED Global Presence and Reach Global Presence and Reach Tapping Newer MarketsTapping Newer Markets Increasing PresenceIncreasing Presence Adding to revenues and profitsAdding to revenues and profits M&AsM&As Domestic/ Local market entryDomestic/ Local market entry DiversificationDiversification Increasing market share Increasing market share

5. The PRE-REQUISITES Understanding Business Model Understanding Business Model Better Governance Of The Deal Itself Better Governance Of The Deal Itself Carrying Out Due Diligence And Pricing Targets More Realistically Carrying Out Due Diligence And Pricing Targets More Realistically Increased Focus On Integration Increased Focus On Integration Understanding The Leadership Styles Understanding The Leadership Styles Understanding Cultural Mixes Understanding Cultural Mixes

6. The COMMUNICATION PROCESS Communicate organisational values so everyone understands them in the same way. Communicate organisational values so everyone understands them in the same way. Encourage multicultural teams work together Encourage multicultural teams work together Improve the emotional intelligence of staff. Improve the emotional intelligence of staff. Localisation of internal newsletters, marketing collateral etc. Localisation of internal newsletters, marketing collateral etc.

7. The HR ROLE Key Role In M&A activities Key Role In M&A activities Proper valuation of human capital Proper valuation of human capital Study of business model in terms of human capital and leadership styles. Study of business model in terms of human capital and leadership styles. Setting clear communication channels and norms. Setting clear communication channels and norms. Convincing senior management to improve communication standards Convincing senior management to improve communication standards Sessions on local languages and cultural aspects Sessions on local languages and cultural aspects CROSS CULTURAL DYNAMICS

8. The COMMUNICATION SUCCESS Understand Understand Define Define Interpret Interpret Use Use Have fun! Have fun! CROSS CULTURAL DYNAMICS

9. The OUTCOME Multicultural Teams Can Be The Most Effective Of All Multicultural Teams Can Be The Most Effective Of All Play Of Patience And Time Play Of Patience And Time But After All What Matters Is Organisation Growth….. And Profits!!! But After All What Matters Is Organisation Growth….. And Profits!!! CROSS CULTURAL DYNAMICS

10. THANK YOU…… CROSS CULTURAL DYNAMICS