2. What is ‘mobile’? Any interaction between the BBC and its audience over a portable device or within a mobile situation –Personal –Immediate –Location aware

3. What is ‘mobile’ for the BBC? An opportunity to consume UK audiences should have ubiquitous access to an instant, high quality personal connection to BBC content and services they need, at the lowest cost

4. What is ‘mobile’ for the BBC? The next step for broadcasters Mobile should fundamentally deepen the relationship between the BBC and its audiences supporting the BBC into future charter periods

5. Framework for mobile Mobile browser Mobile rich media/Mobile broadcasting Messaging Out of Home

6. Mobile browser service Recently relaunched: New look, Local, More AV… 3 million+ Unique Users/Month

7. Mobile rich media/broadcasting BBC iPlayer on iPhone and iPod Touch 3G TV Trials with network operators Looking towards mobile broadcasting

8. Messaging Compliance Unit New programme formats – more than just voting! Alerts services (including Olympics)

9. Out of Home Big Screens: Olympics, Liverpool, Bluetooth and more Semacodes: Connecting real and virtual

10. Web 2.0 – a way of thinking Straightforward –(simple, uncomplicated) Functional –(usable, useful) Gregarious –(sociable, participatory) Open –(exposed, unguarded) Evolving –(emergent, growing)

11. Web 2.0 – a way of thinking P P P P P Distinctive Portfolio Promise Fulfilled Participatio n Personal Experience Part of the Web The BBC on the Web

12. Please… remember the users! Food for thought… http://www.demos.co.uk/publications/ makingthemostofcollaboration

13. Co-design is… … a trial-and-error style of working; … a collaboration.; … a developmental process; … outcome based. (Demos, 2008; http://www.demos.co.uk/publications/makingthemostofcollaboration )http://www.demos.co.uk/publications/makingthemostofcollaboration

14. Thanks Jason DaPonte Managing Editor BBC Mobile Platforms jason.daponte@bbc.co.uk