1. Attitudes - Definition cognitive and affective evaluation predisposes a person to act in a certain way

2. Attitudes - 3 Components 1. Cognitive – beliefs, opinion 2. Affective – feelings, enjoy vs hate the job 3. Behavioural - intention to behave, acted out

3. Attitudes - Video 1

4. Attitudes – Example 1 Sue – Aircraft Appearance Coordinator Energetic, Enthusiastic Takes pride in work Personal hardship, did not affect

5. Attitudes - Video 2

6. Attitudes – Example 2 Hector – Lavatory Services Passionate, despite unglamorous role Professional work ethics Role model for new hires