1. REVIEW

2. MARKETING CONCEPT FOCUS ON MAKING A PROFIT FOCUS ON SATISFYING WANTS AND NEEDS OF CUSTOMERS FOCUS ON COMPETITION

3. TWO KEY CONCEPTS OF MARKETING CONCEPT KNOWING THE DIFFERENCE BETWEEN ________________ AND _____________ CUSTOMER SATISFACTION IS BASED ON __________________ CustomerConsumer Value

4. DEMOGRAPHICS PHYSICAL CHARACTERISTICS WHERE THEY LIVE LIFESTYLE AND ATTITUDE

5. PSYCHOGRAPHICS PHYSICAL CHARACTERISTICS WHERE THEY LIVE LIFESTYLE AND ATTITUDE

6. GEOGRAPHICS PHYSICAL CHARACTERISTICS WHERE THEY LIVE LIFESTYLE AND ATTITUDE

7. CUSTOMER PROFILE IS: COMBINATION OF PRODUCT, PEOPLE AND MONEY COMBINATION OF GEOGRAPHICS, DEMOGRAPHICS AND PSYCHOGRAPHICS COMBINATION OF INCOME AND REVENUE

8. CUSTOMER PROFILE PLUS PRODUCT =? MARKETING MIX TARGET MARKET MARKET SEGMENTATION

9. CUSTOMER …… BUYS THE PRODUCT USES THE PRODUCT