1. Content Management System for Lead Generation System Prepared By Anna Kukharenko, 2015

2. Table of Content  Introduction  The Most Popular CMS  Bundled CMS  Proposed System Advantages and Disadvantages  Proposed System Requirements  WordPress. Add/Edit Post Example  Proposed System First Steps  Details of Proposed System Key Requirements  Support Lead Generation System Taxonomies  Create And Manage Content  Support SEO  Link Images To Posts  References

3. Introduction  CMS allows to:  create posts  create news  create pages  upload images  categorize content

4. Introduction (cont)  CMS – Content Management Systems:  Content management application (CMA) is the front- end user interface that allows a user, even with limited expertise, to add, modify and remove content from a Web site without the intervention of a Webmaster.  Content display application (CDA) compiles that information and updates the Web site.

5. Introduction (cont)  CMS allows to create, deploy, manage and store content on Web pages.  CMS Types:  stand-alone application  Bundled with other system

6. The Most Popular CMS  WordPress - free and open-source content management system (CMS) based on PHP and MySQL.  Advantages:  open source  generalized data structure  can be used for a big variety of projects

7. The Most Popular CMS (cont)  WordPress disadvantages:  Low level of personalization  Heavy requests to DB  Decreased performance

8. Bundled CMS  Tied with the structure of other system  Is in 23.56% of others CMS.

9. Proposed System. Advantages  Bundled CMS for Lead Generation System  Advantages:  Clear Structure  Tight connection with the structure of the primary system  Simple requests  Easy maintenance

10. Proposed System. Disadvantages  Bundled CMS for Lead Generation System  Disadvantages:  The cost of development  No support for third-party plugins

11. Proposed System. Key Requirements  Key Requirements of The Upcoming Bundled CMS for Lead Generation System :  support lead generation system taxonomy  availability to create and manage content  support SEO  link images to posts

12. WordPress. Add/Edit Post Example

13. Proposed System First Steps. Login

14. Proposed System First Steps. Menu

15. Key Requirement: support lead generation system taxonomies

16. Key Requirement: support lead generation system taxonomies (Continue)

17. Key Requirement: create and manage content

18. Key Requirement: create and manage content (Continue)

20. Key Requirement: support SEO

21. Key Requirement: link images to posts

22. Key Requirement: link images to posts (Continue)

23.  Any questions, please?

24.  Thank You!

25. References  Managing Enterprise Content: A Unified Content Strategy. Ann Rockley, Pamela Kostur, Steve Manning. New Riders, 2003.  The content management handbook. Martin White. Facet Publishing, 2005.  Content Management Bible, Bob Boiko. John Wiley & Sons, 2005.