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VS. -In the industrial technology wars Kodak has mainly be a defendant, not plaintiff -15 Year battle with Polaroid -$925 million to settle a patent-infringement.

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Presentation on theme: "VS. -In the industrial technology wars Kodak has mainly be a defendant, not plaintiff -15 Year battle with Polaroid -$925 million to settle a patent-infringement."— Presentation transcript:

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2 VS. -In the industrial technology wars Kodak has mainly be a defendant, not plaintiff -15 Year battle with Polaroid -$925 million to settle a patent-infringement case involving peel-apart instant films - Learned from their mistakes

3  Until recently Kodak was neither willing to license its technology, nor determined to protect it  "We've invested millions of dollars in developing these technologies and we have an obligation not only to our shareholders but to other licensees to protect that property” – Kodak Representative  Kodak invented the first digital camera in the mid- 1970's and holds nearly 1,000 patents related to digital photography.

4 VS. - Over three years of negotiations - Kodak charged Sony with infringing on 10 patents - Patents were issued from 1987 to 2003. - The patents covered various aspects of capturing, storing and displaying both still and moving digital images.

5  patents covering CMOS (complementary metal- oxide semiconductors) and CCD (charge-coupled device) image sensors, as well as emerging technologies such as cell phone cameras.  inventions in an electronic camera utilizing image compression and digital storage  inventions in an electronic camera providing multi- format storage of full and reduced resolution images

6 1) #5,016,107: Electronic still camera utilizing image compression and digital storage #5,016,107 2) #5,477,264: Electronic imaging system using a removable software-enhanced storage device#5,477,264 3) #5,164,831: Electronic still camera providing multi-format storage of full and reduced resolution images#5,164,831 4) #5,493,335: Single sensor color camera with user selectable image record size#5,493,335

7 -looking for ways to turn its technologies into revenues without compromising its competitive position -“I don't think commercializing patents is an important part of their revenue story, but protecting their intellectual property will be a major part of their success in the digital photography market,'' said David R. Giroux, an investment analyst

8 -Kodak and Sony, agreed on a cross-licensing agreement that would allow each manufacturer access to each other’s patents. January 4, 2007 -Kodak declined to offer speculations of future products the manufacturers might produce - Royalties will be paid to Kodak, $250M royalties 2007 -probably looking to get license revenue from other camera makers as well i.e. Olympus, Sanyo


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