1. Sponsoring Effectively

2.  Personal sponsoring  Flyers  Newspaper ads Due to the declining newspaper readership… There are many ways to build your group  Response from print ads in some markets has declined  Internet became more widely used  Internet became a viable tool for job seekers

3.  Web Ads became “lost in the crowd”  Plus you don’t know which web sites potential sponsors are looking at  There was no assurance they would always be seen As more web recruiting sites evolved…

4. They could be looking at any of these top 50 websites  AfterCollege.com  Bestjobsusa.com  CareerBuilder.com CareerBuilder.com  Careercast.com  CareerPark.com  Careersurf.com  CollegeRecruiter.com  Craigslist.org Craigslist.org  Dice.com  DiversityWorking.com  EmploymentGuide.com  Employment911.com  FindARecruiter.com  FreshJobs.com  GetTheJob.com  GoJobs.com  Indeed.com  InterviewExchange.com  Jobalot.com  TheJobBox.com  Job.com  JobCrntral.com  JobCircle.com  JobFox.com  Jobirn.com  JobSearchShortcut.com  Jobserve.us  JobShouts.com  JobSimply.com  JobsinPods.com  Jobs.net  Jobcritters (twitter based)  Jobtap.com  Jobzerk.com  Juju (job-search-engine.com)  LatPro.com  LiveHire.com  LocalHelpWanted.net  Monster.com Monster.com  myCareerSpace.com  nationjob.com  Net-Temps.com  Onestop.symplicity  Realmatch.com  SimplyHired.com  Startjobs.com  SnagAJob.com/ SnagAJob.com/  Thingamajob.com  TopUsaJobs.com  Tweetmyjobs.com  TwitJobSearch.com  UsaJobs.opm.gov  Vault.com  VetJobs.com

5. Or one of these free to post:  DevBistro.com DevBistro.com  Doostang.com Doostang.com  GigFish.com GigFish.com  ITpinnacle.com ITpinnacle.com  JerrysJobs.com JerrysJobs.com  Jobvertise.com Jobvertise.com  LuckyDogJobs.com LuckyDogJobs.com  NewsJobs.com NewsJobs.com  PostJobFree.com PostJobFree.com  Resumebucket.com  SalesTrax.com SalesTrax.com  Smuz.com Smuz.com  Workable.com  TeleportJobs.com TeleportJobs.com  TheJobSpider.com TheJobSpider.com  WirelessJobs.com WirelessJobs.com

6. With so many web sites for the applicants to look at.. Aggregator sites were created

7. Aggregator sites.. Here are a fes:

8. Here is how aggregator sites work The job seeker selectes: a category the city Then the ads appear.

9. ss This example shows the ad being picked up by “Indeed.com” But the ad showed on the 10 th page

10. 1. Indeed uses a pay per click model. “Sponsor Jobs” are the first jobs people see in a search result. 2. Instead of paying a large amount up-front to post your job, you choose a small amount you are willing to pay each time someone clicks to view your job. Clicks cost between $0.25 - $1.50 Spending more per click will help your job get seen more often You can set budgets for each job and your whole campaign Adjust your budget or stop your ad anytime No commitments or long term fees Instead of just “placing your ad” and not knowing where it appears, here are 5 things to increase your web exposure:

11. 3. You only pay when someone clicks to view your job. 4. Sponsored Jobs are highlighted in search results to gain maximum visibility with relevant job seekers. 5. Sponsored Jobs maintain their prominent visibility at the top of search results, increasing traffic to your jobs by up to 500%. Select the aggregator site you want, contact them for rates and details

12.  Twitter: If you or someone in your group has an account, messages of 140 characters (tweets) could be sent frequently exposing your sales opportunities, at no cost.  Facebook: 550 million users, if it was a country it would be the fifth largest. This is a powerful sponsoring tool  Linkedin: The main reason that companies are using LinkedIn is to find passive job candidates. A great site to incorporate in your overall sponsoring efforts Be pro-active with all social media

13.  Simplicity Corporation, www.symplicity.com offers an inexpensive solution for on Campus Recruiting.www.symplicity.com  Select from over 1,100 schools and reach millions of active college student job seekers.  Post your ad in 1 – 4 schools for ONLY $55 Per School for 30 days.  The advantage of this web site is:  Its promoted by the College Resource Centers  Students need to go through the college web site to access  This in itself creates credibility if you post your ads on their site Recruiting College students is a great way to boost your company sales during the summer and develop long term relationships.

14.  You can select a simple “refresh” which reposts your ad and brings it back on top.  You can make your web ad really stand apart from others by adding:  A personal message, such as describing yourself, your team, or company  Through pictures or visually how much fun it is to work with you  All the great benefits your position offers  Conducting initial interviews online  A corporate video In todays, digital’s smart to approach job seekers from all angles. In addition:

15. Job postings remain relatively constant, but technology for recruiting is rapidly changing. With that rapid evolution, if we aren’t paying attention we run the risk of falling far behind, and quickly.

16. Diciaccoj@carico.com For a copy of this Presentation, please e mail me: