2. BaselGloucesterViernheimAthis-MonsFreiburgKonstanzFremantleBellingham Mode choice: international Total “STT” Walking Cycling Motorbike Car as passenger Public transport Car as driver

3. Groningen 60% of trips by bicycle

4. Five out of six trips begin or end at homeSpatial orientation Only one in five trips is work-relatedActivities 10% are not further than 1km, 30% are not further than 3km and 50% are not further than 5km Car trips On average, people make three trips per day, spending one hour travelling Daily mobility Constants in travel behaviour

5. So what is the potential for changing behaviour? Actual usage (walking, bicycle, public transport) Trips by motorised private modes

6. Actual usage (walking, bicycle, public transport) Trips by motorised private modes So what is the potential for changing behaviour? % trips per person, total STT

7. Constraints Actual usage (walking, bicycle, public transport) % trips per person, total STT So what is the potential for changing behaviour?

8. Constraints No adequate alternative Actual usage (walking, bicycle, public transport) % trips per person, total STT So what is the potential for changing behaviour?

9. Constraints No adequate alternative Actual usage (walking, bicycle, public transport) Only subjective reasons against STM % trips per person, total STT So what is the potential for changing behaviour?

10. 270 Total Car use solely for subjective reasons (alternatives available) (47%) 575 (100%) 178 86 121 Public transport CyclingWalking (21%)(31%)(15%) In principle replaceable by: (1.4 alternative modes) Potential for reducing car trips Trips per private car within town, total STT

11. Individualised Travel Marketing or Personalised Travel Planning - Watford

12. Other benefits: Reduction in car distances travelled 16% Reductions in CO2 emissions 8458 tonnes Increase in time spent per person on active travel + 19%

13. Bike It St Albans, Luton, Bedford Prae Wood Primary St Albans: best performing Bike It School in the East of England

14. Bike It St Albans, Luton, Bedford

15. Quality of Infrastructure matters too….

16. Nigel Brigham nigel.brigham@sustrans.org.uk Regional Director www.sustrans.org.uk Top 3 1. Give people information. 2. Work with people to overcome barriers. 3. Infrastructure that encourages cycling.