1. Sports and Entertainment Marketing © Thomson/South-Western Do Now List the three note taking strategies that work best for you. Chapter 2 Slide 1

2. Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter Sports and Entertainment Means Business 2.3 Business Ethics 2.4 Financial Analysis 2

3. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 3 Lesson 2.3 Business Ethics Goals Define ethics. Discuss the impacts of unethical behavior.

4. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 4 DO ETHICS COUNT? ethics a system of deciding what is right or wrong in a reasoned and impartial manner Business should be conducted with integrity, trust, and fairness.

5. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 5 Ethics and Character Matter principles high standards of rules and guidelines character development a progression in behavior where people advance from childish behavior to mature behavior based on principles Young people need good role models.

6. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 6 Prepare a 3 minute skit to show what ethics is. be sure you can explain the relevance make sure it is appropriate

7. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 7 BUSINESS BEHAVIOR People and businesses should act ethically while pursuing a profit.

8. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 8 Seeking an Advantage Sometimes it is hard to continue to act ethically when you observe people who receive a benefit from acting unethically.

9. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 9 When Being Bad Profits Only fans can really influence the behavior of ethically challenged athletes and celebrities.

10. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 10 Effective and Ethical Good decisions are both ethical and effective. Good decisions are the right choices for the long term.

11. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 11 How can the bad behavior of celebrities be controlled?

12. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 12 Lesson 2.4 Financial Analysis Goals Discuss sources of funding and revenue for sports and entertainment businesses. Describe four tools for financial analysis.

13. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 13 IT TAKES MONEY Profit is the primary purpose of sports and entertainment marketing.

14. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 14 Finding Funding Investors generally provide the funding for an event to cover all the costs that must be incurred before tickets are ever sold.

15. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 15 the income from a venture that is distributed to investors return on investment

16. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 16 Money Sources Funds to repay investors are raised through ticket sales broadcast rights licensing facilities

17. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 17 Name three sources of revenue from sports and entertainment.

18. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 18 WHERE IS THE MONEY? forecast a plan that predicts the expenses to be incurred and the revenues to be received

19. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 19 BUDGETS budget a plan for how available funds will be spent The purpose of a budget is to control costs so they do not exceed the funds available.

20. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 20 Financial Statements balance sheet net worth = assets – liabilities shows net worth at a specific point in time income statement shows revenues and expenses for a specific period of time reveals company’s profit or loss

21. Sports and Entertainment Marketing © Thomson/South-Western Chapter 2 Slide 21 What is the purpose of a forecast?