Download presentation
Presentation is loading. Please wait.
Published byHilary Phelps Modified over 9 years ago
1
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING
4
Products
5
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Social Responsibility refers to : Suppliers Share holders Customers Employees Society Environment and etc.
6
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING “KNOW WHEN TO SAY WHEN” CAMPAIGN
7
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING
9
“RESPONSIBILITY MATTERS” CAMPAIGN
10
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING TWO MAJOR MATTERS IN THE CAMPAIGN
11
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING The most effective society was the families.
12
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING ANHEUSER-BUSCH RECYCLING CORPORATION THE A-BRC recycles over 27 billion cans annually
13
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING In 2009,the company ranked first among all companies for social responsibility in fortune magazine’s ”World’s Most-Admired Companies” list
14
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING
15
Was the society’s action ethical?
16
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Ethical? Or…?
17
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING What do you think?
18
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Are the students ethical? What about friends and families?
19
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING
23
The President John F.Kennedy outlined a consumers Bill of Rights.
24
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING The FTC www.ftc.com
25
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Economic espionage Bribery
26
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING
27
Bribery
28
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING
36
Green marketing Cause marketing
37
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Triple-bottom line or 3 Ps.
38
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Green marketing
39
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING
42
Doing well : take the cash and go away. Doing good : Cure someone.
43
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING 5 steps : 1-Recognition of a firm’s social expectations and rational for engaging in SR. 2-Identification of SR causes consistent with the company’s mission. 3-determining of organization objectives and priorities. 4-specification of resources. 5-Evaluation of SR programs and assessment of the future involvement.
44
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING
45
Imposing codes of conduct to reduce harsh or abusive working.
46
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Marketer Consumer SR is a bilateral issue
47
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Bill gate’s concern about the EBOLA.
48
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING One kind of America’s social responsible acts, They made his wish come true, and he has got rid of cancer for having a great mentality.
49
Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Let’s make it a better place and start it with the man in the mirror.
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.