1. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

4. Products

5. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Social Responsibility refers to : Suppliers Share holders Customers Employees Society Environment and etc.

6. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING “KNOW WHEN TO SAY WHEN” CAMPAIGN

7. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

9. “RESPONSIBILITY MATTERS” CAMPAIGN

10. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING TWO MAJOR MATTERS IN THE CAMPAIGN

11. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING The most effective society was the families.

12. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING ANHEUSER-BUSCH RECYCLING CORPORATION THE A-BRC recycles over 27 billion cans annually

13. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING In 2009,the company ranked first among all companies for social responsibility in fortune magazine’s ”World’s Most-Admired Companies” list

14. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

15. Was the society’s action ethical?

16. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Ethical? Or…?

17. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING What do you think?

18. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Are the students ethical? What about friends and families?

19. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

23. The President John F.Kennedy outlined a consumers Bill of Rights.

24. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING The FTC www.ftc.com

25. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Economic espionage Bribery

26. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

27. Bribery

28. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

36. Green marketing Cause marketing

37. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Triple-bottom line or 3 Ps.

38. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Green marketing

39. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

42. Doing well : take the cash and go away. Doing good : Cure someone.

43. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING 5 steps : 1-Recognition of a firm’s social expectations and rational for engaging in SR. 2-Identification of SR causes consistent with the company’s mission. 3-determining of organization objectives and priorities. 4-specification of resources. 5-Evaluation of SR programs and assessment of the future involvement.

44. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

45. Imposing codes of conduct to reduce harsh or abusive working.

46. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Marketer Consumer SR is a bilateral issue

47. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Bill gate’s concern about the EBOLA.

48. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING One kind of America’s social responsible acts, They made his wish come true, and he has got rid of cancer for having a great mentality.

49. Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Let’s make it a better place and start it with the man in the mirror.