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Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING.

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Presentation on theme: "Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING."— Presentation transcript:

1 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

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4 Products

5 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Social Responsibility refers to : Suppliers Share holders Customers Employees Society Environment and etc.

6 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING “KNOW WHEN TO SAY WHEN” CAMPAIGN

7 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

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9 “RESPONSIBILITY MATTERS” CAMPAIGN

10 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING TWO MAJOR MATTERS IN THE CAMPAIGN

11 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING The most effective society was the families.

12 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING ANHEUSER-BUSCH RECYCLING CORPORATION THE A-BRC recycles over 27 billion cans annually

13 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING In 2009,the company ranked first among all companies for social responsibility in fortune magazine’s ”World’s Most-Admired Companies” list

14 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

15 Was the society’s action ethical?

16 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Ethical? Or…?

17 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING What do you think?

18 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Are the students ethical? What about friends and families?

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23 The President John F.Kennedy outlined a consumers Bill of Rights.

24 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING The FTC www.ftc.com

25 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Economic espionage Bribery

26 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

27 Bribery

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36 Green marketing Cause marketing

37 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Triple-bottom line or 3 Ps.

38 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Green marketing

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42 Doing well : take the cash and go away. Doing good : Cure someone.

43 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING 5 steps : 1-Recognition of a firm’s social expectations and rational for engaging in SR. 2-Identification of SR causes consistent with the company’s mission. 3-determining of organization objectives and priorities. 4-specification of resources. 5-Evaluation of SR programs and assessment of the future involvement.

44 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

45 Imposing codes of conduct to reduce harsh or abusive working.

46 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Marketer Consumer SR is a bilateral issue

47 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Bill gate’s concern about the EBOLA.

48 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING One kind of America’s social responsible acts, They made his wish come true, and he has got rid of cancer for having a great mentality.

49 Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Let’s make it a better place and start it with the man in the mirror.


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