1. BUSINESS ETHICS AND SOCIAL RESPONSIBILITY CHAPTER 2

2. Pyramid of social responsibility Economic

3. Real versus Fake Source: http://www.cnn.com/HEALTH/9510/counterfeit_food/index.html

4. Martha Stewart

5. Pyramid of social responsibility Economic Legal

6. Colgate’s Darlie Toothpaste

7. Source: The Forum, Wednesday, September 22, 1999, C4. Sear’s “The Villain”

8. Target’s new line “88”

9. Pyramid of social responsibility Economic Legal Ethical

10. Language of ethical dilemmas “Everyone does it.” “If we don’t, someone else will.” “That’s the way it has always been done.” “We’ll wait until the lawyers tell us it is wrong.”

11. Tests for solving ethical problems Moral Rights Rule Utilitarian Rule Golden Rule

12. Pyramid of social responsibility Economic Legal Ethical Social Responsibility

13. Socially Responsible Business

14. WORLD CHILDREN'S DAY™ AT MCDONALD'S™ RAISES MORE THAN $15 MILLION FOR CHILDREN IN NEED McDonald’s Socially Responsible Behavior

15. Social Responsibility- Green Marketing

16. Social Responsibility

17. Benetton: Calling attention to social issues