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Christina Rawlins Project Director SLA Conference June 15, 2011 Mad Men and Women of Advertising Research
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3 Favorite Resources for Brand Marketing and Advertising Research
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Features: Consumer Packaged Goods Product Successes Shopper Behavior Retail Strategies symphonyiri.com
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Insights: Publications and Reports
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New Product Pacesetters
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State of the Snack Industry
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www.mediapost.com Features: Over 50 media, marketing and advertising publications, blogs and e-newsletters. Keep up to date on 3 key areas: Online, Media and Marketing or try niche areas like online video. Mediapost also publishes research reports and hosts conferences and award shows including the appy awards.
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Marketing Daily, Accounts on the Move
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Out to Launch: Brands getting frisky Captain Morgan Rum AARP – Betty White
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VidBlog
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RSS Feeds
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Features: Global Brands Brand Design Case Studies Opinion Pieces Searchable by industry, segment and brand popsop.com
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Case Studies
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Weekly Review
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Advanced Searching
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3 Favorite Resources for Brand Marketing and Advertising Research symphony iri.com www.mediapost.com pospsop.com
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Christina Rawlins Project Director christina.rawlins@interpublic.com
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