1. Almiro Moreira Director of Business Surveys Unit almiro.moreira@ine.pt Washington, D.C., USA, 29 April – 1 May 2015 « Personalized feedback to increase the cooperation of survey respondents: the experience of Statistics Portugal CONFERENCE OF EUROPEAN STATISTICIANS Workshop on Statistical Data Collection: Riding the Wave of the Data Deluge Paulo Saraiva dos Santos Director of Data Collection Department paulo.saraiva@ine.pt

2. Statistics Portugal

3. Business and social surveys;  192 workers + 350 freelance interviewers  40% budget & 30% human resources Data Collection  85 surveys and 700 occurrences Business Surveys Social Surveys Annual figures  85.000 companies (99% SME);  535.000 questionnaires (93% @)  165.000 interviews (households) 240.000 (individuals) – CAPI, CATI and … CAWI.

4. Integrated Production System Survey Management

5. Collect Process & Analyse Disseminate Production System architecture 1 st Level Unit Registers Contact CentreMetainformation Paradata

6. Strong interdependence (without interference …) Data Collection Subject Matter

7. Surveys online

8. An integrated production system improve the relationship with respondents; During the processes, paradata is automatically collected, offering an extensive knowledge of the data providers. Improved communication with data providers Respondent Behaviour HOW? CompanySurveyRespondent

9. How the reporting statistics is perceived? One of the major results: –“Companies consider that the statistical information disseminated has significant utility to the society, but they are more reluctant to admit their own interest on it.” Action  Improve feedback to respondents 2013 Respondent survey

10. Feedback to respondents

11. Personalised reports More than 50.000 companies Regularly updated

12. Customized Reports, segmented by themes, including indicators of the relative position of the company given the results of surveys in which the company has participated and other information of a specific nature, provided they do not compromise the principle of statistical confidentiality; National macroeconomic framework, quarterly updated; A link to the electronic brochure of economic activity annually updated. Characteristics of the reports

13. Extend the number of companies covered, promoting good value and hence the collaboration of information providers; Create other types of custom reports, according to the characteristics of each company as well as their involvement in our various surveys; Implement a new feature allowing respondents to choose the most appropriate indicators for its management and produce reports further customized, available in more formats and offering a dynamic way in offering automatically updated versions of this type of specialized information. The way forward

14. Almiro Moreira Director of Business Surveys Unit almiro.moreira@ine.pt Washington, D.C., USA, 29 April – 1 May 2015 Personalized feedback to increase the cooperation of survey respondents: the experience of Statistics Portugal CONFERENCE OF EUROPEAN STATISTICIANS Workshop on Statistical Data Collection: Riding the Wave of the Data Deluge Paulo Saraiva dos Santos Director of Data Collection Department paulo.saraiva@ine.pt